News of April 5, 1999
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Motors and Shanghai GM Announce North American Export Purchase
|SHANGHAI, Peoples Republic of China, March 31. 1999 -- Shanghai GM
(SGM) and General Motors (GM) today signed an agreement in which SGM will purchase US$400
million worth of vehicle component sets from GMs North American Operations. Shanghai
GM is the 50/50 joint venture company between Shanghai Automotive Industry Corporation
(SAIC) and GM.
The signing ceremony was witnessed by US Secretary of Commerce William
M. Daley and Shanghai Vice Mayor Jiang YiRen. The agreement was signed by Mr. Hu Mao Yuan,
Vice President, SAIC and President, SGM and Lawrence B. Zahner, Jr., President, GM China
Endorsed by Shanghais Planning Commission, the agreement calls for General Motors
to import to China 52,000 sets of W- car and its derivative components, which will be
required after partial localization. The component sets will be used in the year 2000.
This purchase is in addition to the component sets which were previously purchased for the
1998 and 1999 calendar years, and resulted in $200 million in exports from North America
|NEW YORK, March 31, 1999
In yet another nontraditional marketing move, Cadillac is going to Times Square
with a new outdoor advertising spectacular that features bold views of the Evoq luxury
roadster concept car.
The three-dimensional Evoq billboard joins a series of bold statements by Cadillac,
including using George Thorogoods "Bad to the Bone" song in Escalade
advertising, and new, hip Catera commercials. Cadillac already has featured the Evoq
concept car and Evoq-based Le Mans race car in full page print ads in national newspapers.
The Times Square display, located at the corners of 47th Street, Broadway and Seventh
Avenue, is a wrap-around display composed of one head-on view and two profile shots of
Evoq. Above the three separate shots of the concept car are three more billboards with the
Cadillac wreath and crest emblem along with a series of icons that symbolize
Cadillacs fusion of art and science in its products and services.
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