News of September 11, 2002
BMW Group shows a 21% increase in sales in August 2002
Continuing upward trend in difficult market environment
Munich - The BMW Group was able to continue the upward trend of previous months in August too. Altogether, the company increased the sale of automobiles by 21% in comparison with the same month last year. The number of BMW and MINI brand cars delivered to customers rose by 13,000 to 73,700 (previous year: 60,800). Up to and including August, the number of cars delivered increased by 19% to 709,300 units (previous year: 596,500).
The BMW brand added almost 3% in August to reach a total of 62,100 cars delivered (previous year: 60,500). Up to and including August, sales of the BMW brand rose by 4% to 621,250 (previous year: 595,900).
The MINI brand continued to develop positively in the 14th month after its market launch. 11,600 MINIs were sold in August. Up to and including August, over 88,000 units were supplied, including 25,600 MINI One, 51,750 MINI Cooper and 10,740 of the MINI Cooper S, which has only been available since March this year. Over 20,000 MINIs have already been sold this year in Great Britain, and the total is over 15,000 in the German market. These are followed by the USA (12,800), Italy (11,300) and Japan (6,000).
In a comparison between sales regions, market growth in Great Britain was well ahead of the rest of Western Europe. Here, the BMW Group was able to almost double its sales over the same month last year, showing a rise of 89% to 4,700 cars sold (previous year: 2,500). Up to and including August, sales in Great Britain rose by 56% to 74,200 automobiles (previous year: 47,500). In August, sales in Germany rose to the historic high of 17,500 units, (16% increase / previous year: 15,100). In the first eight months, over 180,000 vehicles were sold (8% increase / previous year: 167,000).
In the USA, sales through the end of August rose 16%, corresponding to 168,700 BMW and MINI brand automobiles sold to customers (previous year: 145,400). Canada improved over the same period by 29% to reach 11,200 units (previous year: 8,700).
The Asian markets also showed high growth rates in the first eight months. In Japan, the most significant Asian market measured by volume, 25% more automobiles (28,500) were delivered to customers in the period in question (previous year: 22,700). Further impressive proof of growth in Asia was provided by South Korea, with a sales increase of 72% to 3,200 vehicles (previous year: 1,860), China (incl. Hong Kong) with a 33% increase to 5,670 units (previous year: 4,270) and Taiwan with 3,860 automobiles (11% increase / previous year: 3,490).
The BMW Motorcycles segment increased deliveries of its two-wheelers to customers by 5% through the end of August to 76,400 units (previous year: 72,760).
(September 10, 2002)