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.August 13, 2003
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Scion Solutions Attracts Young Customers in First Two Months of Vehicle Sales

Scion xA
 

Torrance, CA - Toyota's line of Scion vehicles only went on sale in California on June 9, but the numbers are already speaking volumes - younger buyers and lessees are signing the dotted line so they can slip into their new Scion, many with the help of Toyota Financial Services' Scion Solutions.

Scion Solutions, a product line that falls under the TFS umbrella of products and services was created in June 2003 to support the launch of Scion. Among the product lines' unique features are a haggle-free finance experience and some special programs to help potential Scion customers get into the car of their choice.

  

Scion xB

Photos: Toyota

"With Scion, we are anticipating a younger buyer who may not have an established credit history," said Dave Nordstrom, TFS Corporate Manager of Products. "With Scion Solutions, we are creating an affordable way for these individuals to make a major purchase and start building credit."

And based on the first two months of sales, the numbers are proving that the younger crowd is latching onto the "what you see is what you get" finance experience and special programs.

The average age of a customer financing under Scion Solutions programs is 35, but that number drops to 27 when you look solely at the nearly 27 percent of applications being submitted online at www.scion.com.

Additionally, more than 60 percent of the Scion Solutions deals booked are receiving zone 1 and 2 rates - the most favorable rates possible.

(August 6, 2003)


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