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Nissan's European Sales Increased 14.5% In 2003
TRAPPES, France - For the
whole year 2003, Nissan Europe sold 542,292 units, an improvement of 14.5%
over 2002 reaching a market share of 3.06% in Western Europe. The growth
has been driven by successful new products such as the new Micra, as well
as strong performance in the 4x4 sector with products such as X-TRAIL and
Mario Canavesi, Senior Vice
President Sales and Marketing stated: " Nissan has enjoyed an
excellent 2003. We are confident that the improvement in Nissan's sales
performance represents the best year-on-year volume increase among the top
15 manufacturers operating in Europe in 2003. This increase is the
combined result of the introduction of desirable new products, such as the
new Micra, a strenghtened network and the ongoing revival of the Nissan
Brand epitomised by the launch of the 350Z sports car "
In December 2003, Nissan
Europe reported total sales of 49,480 vehicles (1) 2003, an increase of
31% over the same month in 2002 reaching 3.75% market share in Western
HIGHLIGHTS BY COUNTRY
Nissan in France sold
47,059 units in 2003, up 31.5% compared to 2002.
In Germany, the total
2003 sales figure for Nissan was 70,050 units, 9% up compared to 2002.
In Italy, Nissan sold
78,075 units in 2003, up 31% compared to 2002.
In Spain total sales
figure for Nissan in 2003 was 62,229 units, up 10% compared to 2002.
In the UK, Nissan sales
for 2003 was 114,641 units, up 7.5% compared to 2002.
The Micra was Nissan's
best-selling European model, sales for 2003 reached 184,000 units, up
70% compared to 2002.
X-TRAIL sales for 2003
reached 51,206 units, up 46% compared to 2002. The X-TRAIL was second
best seller within its segment.
Pickup sales for 2003
reached 39,654 units, up 28% compared to 2002.
Nissan employs around 12,000
people in its European design, research & development, manufacturing,
logistics, and sales & marketing operations. Last year, the company
produced a total of 448,513 vehicles in its Spanish and British plants.
Nissan Europe's Head Office is based in Trappes (Paris), France.
(Jan 12, 2004)