Monthly BMW Brand Sales Jump 32 Percent while MINI Sales Increase 27 Percent
BMW Brand Reports Sales
BMW of North America, LLC reported its sales of 21,767 automobiles and Sports Activity Vehicles, up 32 percent compared to the 16,533 vehicles reported the same month last year.
For the first three quarters of 2004, sales of BMW brand vehicles were up 7.2 percent, or 191,247 vehicles compared to 178,463 vehicles sold in the same period a year ago.
BMW Automobile Sales
BMW's automobile sales were up 13.6 percent, to 15,054 versus 13,257 in the same month a year ago. Year-to-date, sales were down 5.6 percent, to 141,939 automobiles compared to150,416 in the same period in 2003.
BMW Sports Activity Vehicle Sales
Sales of BMW's Sports Activity Vehicles jumped 105 percent in September, with sales of 6,713 vehicles compared to 3,276 vehicles sold in the same month of 2003. Year-to-date, sales of BMW's SAV models were up 76 percent, to 49,308 vehicles compared to 28,047 for the same period in 2003.
BMW also reported September sales of 5,568 Certified Pre-owned vehicles compared to 4,974 vehicles that month in 2003, a 12 percent increase. For the first three quarters of 2004, BMW CPO sales were up 6.5 percent to 53,610 vehicles over 50,337 in the same period a year ago.
MINI Brand - MINI Automobiles
MINI USA reported strong September sales, marking the first month the MINI convertible went on sale in the U.S. September sales of MINI automobiles were 2,917, up 27 percent from the 2,295 sold in the same month of 2003. Year-to-date, sales of MINI automobiles were level, with 25,670 cars compared to 25,720 sold a year ago.
(October 1, 2004)