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.October 06, 2004
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smart Arrivals Series Lands at JFK Airport Art Exhibition

Photo: smart


MONTVALE, N.J. - smart, the popular European carmaker, premieres its new initiative, the smart starts program with the sponsorship of Terminal Five at JFK's TWA Terminal, which is reopening for a four-month-long art exhibition on October 1st. smart starts is designed to promote events that showcase emerging artists and creative thinkers across all artistic mediums and will serve as the platform for a select group of Terminal Five artists, together referred to as the 'Arrivals'.


"Terminal Five is the perfect environment to launch our smart starts initiative as it combines our innovative and creative brand with this innovative and creative art exhibition in the bastion of out-of-the-box thinking, New York City," says David Schembri, vice president of smart USA. "smart is a young brand that wants to position itself where dreams begin. The smart brand stands as an example of what is possible when new ideas are embraced, cultivated and incubated. We are excited at the prospect of exposing these talented individuals to a broader audience," Schembri says.

"Terminal 5 is pleased to join forces with such a prestigious and innovative transportation partner as smart," says Terminal Five curator, Rachel Ward. "The smart Arrivals program is a unique aspect of the exhibition in that it will provide a select number of emerging artists with their first opportunity to take part in an event of this scale. Thanks to smart, we are looking forward to launching careers at Terminal Five."

The smart Arrivals series, at Terminal Five, is a forum for emerging artists from all over the world who are given privileged space in the Terminal to showcase their work. The series includes temporary projects including lectures, installations, music and dance performances, fashion and design events, and more.

The strongest link between smart and Terminal Five is the core value they share -- the celebration of the relationship between transportation and design. Since its opening in 1962, the highly stylized historical landmark has become known as a symbol of the democratization of air travel. This idea of accessible style coupled with spirited adventure has defined smart since its launch in 1998.

Two smart fortwos will be a featured exhibit at Terminal Five but this is not the only place where smarts can be found on display. The fortwo is the only vehicle still in production that holds the esteemed distinction of being on permanent display at the Museum of Modern Art in New York City - a tribute to its original style and eye-catching vehicle shape.

The U.S. market is scheduled to get smart's unique engineering and design in 2006 with the smart utility vehicle, formore. This smart formore will bring the brand's zesty character into one of the market's most popular segments.

(Oct 4, 2004)

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