. MINI Cooper Most Appealing Compact Car Four Years
The 2005 J.D. Power and
Associates (APEAL) Study Ranks MINI Cooper Highest in Segment
Woodcliff Lake, NJ - For the
fourth year in a row, the MINI Cooper ranked highest in the Compact Car
Segment in J.D. Power and Associates latest Automotive Performance,
Execution and Layout (APEAL) Study. The study measures owners' delight
with the design, content, layout and performance of their new vehicles.
MINI continues to
successfully attract buyers with a fun, unique design, including the cars'
signature contrasting roof, and wheels pushed to the four corners. The
wheels at the four corners, along with a responsive chassis, give MINI its
go-kart-like performance - another appeal that has drawn customers to
MINI. Customers also enjoy the freedom to individualize the content of
their MINI with every option offered a-la-carte. Fans of top-down motoring
can enjoy this same appeal with the MINI Cooper and Cooper S Convertibles.
"To receive this award
every year since MINI arrived in the U.S. is extremely gratifying,"
said Jim McDowell, vice president of MINI USA. "It is a true
testament of how much delight owners still receive behind the wheel of
their MINIs and it underscores the performance, fun and value our cars
provide to them."
The 2005 APEAL Study is based
on responses from more than 115,000 new-vehicle owners during the first 90
days of ownership. The study, now in its 10th year, is based on eight
specific categories of vehicle performance and design that identify what
consumers like and dislike about their new vehicles. The areas are:
engine/transmission; ride, handling and braking; comfort/convenience;
seats; cockpit/instrument panel; heating, ventilation and cooling; sound
system; and styling/exterior.