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Ford Of Europe Sets Sales Record
In First Half Of 2008
COLOGNE – Ford of Europe's sales
in its main 51 markets rose by almost two per cent to a record
1,003,700 in the first half of this year.
"Surpassing the one million mark
after only six months of the year is confirmation of how well
our products are being received by an increasing number of
customers," said Ingvar Sviggum, vice president, Marketing,
Sales & Service, Ford of Europe. "We are also very pleased that
despite a general softening of the industry and the challenging
economic environment we could increase to 8.8 per cent our
market share in the Euro 19 markets.
"With the new Kuga compact
cross-over currently arriving in European dealerships, and the
all-new Fiesta going into production next month, we have
prepared the ground to further improve our market position," he
June The top selling models in
June across the Euro 19 markets were the Focus (33,200), Fiesta
(30,600) and Mondeo (14,300). The Kuga continued its strong
start with sales of 2,800. The Fiesta was the best-selling
imported car in Italy, selling 6,700 units, and Ford was Italy's
best selling imported vehicle brand, achieving a 7.9 per cent
market share. In France, the Fiesta, S-MAX and C-MAX were the
best-selling vehicles in their segments.
Britain was the company's top
market in June, selling 37,200 vehicles for a market leading
share of 15.3 per cent.
Sales in Germany increased by 16.9 per
cent, to 23,900 while France improved by 9.5 per cent to 15,700.
In the first six months of this year Ford
of Europe sold 823,400 vehicles in the Euro 19 markets. Twelve of those
markets posted increases. Britain was the company's top region, selling
235,500 vehicles for a share of 16.2 per cent. Among other successes,
Germany sold 118,500 (an increase of 5.8 per cent) vehicles and France
80,900 (plus 13.7 per cent). Ford leads the market in Spain this year,
with a share of 10.0 per cent, up by 0.5 per cent on 2007.
First half sales in Russia increased 19.8
per cent to 97,300. Turkey improved by 3.8 per cent, to 38,700, while
sales in Ford's 30 European Direct Markets soared by 39.4 per cent to
In the first half of the year, Transit
retails were up 7,500, to a record 99,400 in the Euro 19 markets.
(July 15, 2008)