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BMW 5 Series And MINI COOPER
Guarantee Highest Level Of Customer Satisfaction
MINI John Cooper Works
Munich - BMW and MINI brand models
stand for boundless driving pleasure and high level of customer
satisfaction worldwide. During the course of the Mondial de
l'Automobile 2008 in Paris (4th - 19th October, 2008), the BMW
Group has received two awards. The BMW 5 Series and the MINI
Cooper have been honoured by J.D. Power and Associates as Most
Appealing Midsize Premium Car and Most Appealing Compact Car in
the Automotive Performance, Execution and Layout Study (APEAL),
which determines the degree of satisfaction of customers
purchasing new cars in North America.
With these awards the BMW Group
continues to strengthen its track record gained in the
representative study of customers.
Also in Europe, current BMW Group
models ranked highest in their segments in the latest customer
satisfaction studies carried by J.D. Power and Associates. In
Germany and France in particular, highest rankings were awarded
in 2008 in the Customer Satisfaction Index (CSI). In both
countries the BMW 5 Series was ranked highest in customer
satisfaction of all models in the executive luxury car segment.
An additional ranking in the J.D.
Power and Associates Study carried out on the German market went
to the BMW X3, which managed to rank highest in customer
satisfaction in the SUV segment.
In France, BMW received not only the
segment ranking in the BMW 5 Series segment, but also the overall CSI
nameplate ranking. Additionally, in Germany, BMW was able to rank
highest with the BMW 5 Series and the BMW X3 for model assessment in the
categories vehicle quality and vehicle desirability.
(November 05, 2008)