Mitsubishi Motors Corporation
Appoints New President and CEO of Mitsubishi Motors North
CYPRESS, Calif. - Mitsubishi
Motors Corporation announced that effective January 1, 2009,
Shinichi Kurihara (59) will succeed Hiroshi Harunari as
President and CEO of Mitsubishi Motors North America (MMNA).
With the fulfillment of his
three-year term, Hiroshi Harunari returns to Japan for
reassignment within Mitsubishi Motors Corporation. As President
and CEO of MMNA, Harunari made strides improving dealer
communication and vastly helped instill a culture of greater
fiscal responsibility in day-to-day operations. Harunari
presided over the successful launches of the current Eclipse
Spyder, Outlander and Lancer products that currently comprise
the majority of the company's sales volume.
Incoming President and CEO,
Shinichi Kurihara, returns to MMNA for his third assignment in
the United States from his current position of Senior Executive
Officer in the Product Strategy Office where he is responsible
for directing and coordinating all matters relating to MMC's
product planning activities worldwide, in addition to long-term
marketing and brand development.
Kurihara's previous U.S.
assignments were from 1984-1988 in product planning and
marketing where he gained a solid foundation understanding
consumer habits. He returned to MMNA between 1996 and 2001 where
he was promoted to Senior Vice President of Product Strategy and
oversaw an aggressive series of product launches.