July 27, 2009
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BMW's all new 760i and 760Li
The all new BMW 760Li
Twelve cylinders and
eight gears – a unique combination re-defining the pinnacle of
supremacy and exclusivity in the luxury performance segment.
Taking over the top position within BMW’s model portfolio, the
new BMW 760i and the new BMW 760Li clearly represent the
absolute epitome of motoring culture and refinement in their
The symbol of and
foundation for this unique position is the twelve-cylinder power
unit driving the two top models in the BMW 7 Series. A brand-new
development from the ground up, this revolutionary V12 with
TwinPower Turbo technology, High Precision Injection and
infinite double-VANOS camshaft adjustment is a true masterpiece
of modern engineering.
The engine delivers
its superior power of 400 kW/544 hp at a speed of 5,250 rpm,
with peak torque of 750 Newton-metres/553 lb-ft coming from just
Combined with the
likewise new eight-speed automatic transmission also featured in
a BMW for the first time, the 6.0-litre twelve-cylinder offers
not only unparalleled smoothness and refinement, but also the
ability to convert its seemingly inexhaustible power reserves
spontaneously and with precise dosage at any time into supreme
driving dynamics on the road.
technology featured in the new BMW 760i and the new BMW 760Li
impressively confirms the unique innovative power of the BMW
brand. Together, the supreme power and performance of the new
V12 and the innovative concept of eight-speed automatic
transmission set the foundation for a truly exceptional driving
experience, converting supreme power into equally supreme
driving dynamics in particular style and with unparalleled
refinement. Offering smoothness and style of the highest calibre,
without ever being pushed anywhere near its limits, the
twelve-cylinder simply begs the driver and passenger to enjoy a
wonderful ride in supreme comfort, plus outstanding driving
dynamics as another unique feature whenever they wish.
The eight-speed automatic
transmission offers a perfect match for both the supremacy and the
dynamic power of the engine. And the outstanding efficiency of both top
models in the BMW 7 Series is likewise attributable not to the V12 power
unit alone, but rather to the overall system of power transmission.
developed in the context of BMW EfficientDynamics enable this
unprecedented luxury saloon to accelerate from a standstill to
100 km/h in just 4.6 seconds on average fuel consumption in the
EU test cycle of 12.9 litres/100 kilometres (equal to 21.9 mpg
position of the new BMW 760i and the new BMW 760Li is
furthermore underlined by the suspension technology developed
for this unique luxury saloon, combining innovative driver
assistance systems in some cases exclusive to BMW with a wide
range of comfort features all fitted as standard.
More than ever
before, the two models meet the demands of even the most
discerning motorist looking for individual mobility of the
highest standard as part of a lifestyle oriented towards
The supreme grand
touring comfort of the new top models in the BMW 7 Series is
further underlined by additional features such as comfort seats,
the Professional navigation system, automatic air conditioning
with four-zone control, automatic cruise control with its own
brake function, Park Distance Control and Automatic Soft Close
on the doors – all coming as standard.
power unit in a BMW 7 Series luxury performance saloon obviously
guarantees a driving and grand touring experience quite unique
from the outset. No other engine provides a comparable
combination of power and refinement, no other power unit offers
the same kind of exclusive prestige.
The special status
of the engine results from its design and construction principle
offering perfect conditions for supreme performance without the
slightest effort. In terms of its vibration behaviour, the V12,
with its two rows of cylinders arranged at an angle of 60o,
comes closer to the ideal standard physically conceivable than
any other engine.
V12 highlights these characteristics in even greater perfection
than ever before. Compared with the former engine, both maximum
output and peak torque are up considerably, engine response and
the continuous surge of power have been optimised, and engine
acoustics further refined.
The progress achieved in
this way is obvious at first sight, offering a level higher still than
that of the BMW 750i which, with its ultra-modern V8 featuring BMW TwinPower
Turbo technology and direct gasoline injection
(High Precision Injection), already provides the power and performance
standard of a conventional twelve-cylinder.
The new V12 thus maintains
the truly outstanding position of BMW’s twelve-cylinders also in the new
generation of the BMW 7 Series. The driver of a BMW 760i and,
respectively, of a BMW 760Li can therefore be sure to enjoy the highest
standard of supremacy conceivable in the luxury class. And at the same
time the unique leadership of the V12 power unit is combined with the
right kind of efficiency for this day and age offering fuel economy and
emission management even better than with eight-cylinder power units in
the same segment as the BMW 7 Series.
Maximum torque now increased
to 750 Netwom-metres/553 lb-ft comes at just 1,500 rpm and is maintained
at a consistent level all the way to an engine speed of 5,000 rpm. This
means peak torque 25 per cent higher than on the former engine at an
engine speed approximately 2,300 rpm lower.
Power is also built up
faster than on the former engine, borne out clearly by the much steeper
power curve rising up to its peak of 400 kW/544 hp at just 5,250 rpm.
And when it comes to the car’s actual performance on the road, this kind
of power and muscle is expressed clearly by acceleration in both the
BMW 760i and the BMW 760Li to 100 km/h in just 4.6 seconds.
The unique qualities of the
new V12 power unit are combined in both the BMW 760i and the BMW 760Li
with an equally innovative concept for the transmission of power – both
top models in the BMW 7 Series feature the newly developed eight-speed
automatic transmission making its world debut in a production BMW. The
eight-speed automatic transmission is indeed an ideal match for the
power and performance characteristics of the twelve-cylinder engine,
offering an unprecedented standard of gearshift comfort, sportiness and
efficiency never seen before.
The new BMW 760i and the new
BMW 760Li represent the ultimate pinnacle of motoring refinement and
culture in their segment. Both of these twelve-cylinder models are the
epitome of refined power, motoring in grand style, and sophisticated
exclusivity. They provide a fascinating new answer to the question as to
what the really discerning individualist may demand of a car in the
luxury class, once again confirming BMW’s leading role in the luxury
(July 20, 09)