June 16, 2009
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Ford Taurus named "Inaugural Car of
the Year" by Esquire Magazine
The new 2010 Ford Taurus SHO
Esquire magazine editors evaluated
nearly a dozen significant new cars – using some unique
subjective criteria – before naming the 2010 Taurus SHO as its
inaugural Car of the Year. The article appears in the magazine's
July issue, on newsstands today.
"We had three main criteria in
selecting the Esquire Car of the Year," explained David
Granger, editor-in-chief. "The vehicle needed to be a
pleasure to drive and be capable of shortening your
breath when you slam down the pedal. It needed to be
gorgeous and aggressive, capable of eliciting stares and
gawks. And it needed to be attainable – a vehicle that
most men actually can buy and drive. The new Taurus SHO
nailed all of these parameters."
Competing with some of the best
luxury sedans in the industry, Taurus SHO was the
editor's unanimous choice.
"The reason we care about the new
Taurus can be boiled down to four words: Looks good, goes fast.
With a 3.5-liter turbo V-6, dubbed EcoBoost™, you get V-8 power
with V-6 fuel economy," said Esquire automotive correspondent,
Ezra Dyer. "The SHO is a sleeper – a vehicle you can live with
every day, that happens to have a secret under the hood."
The response from the Taurus team?
"We're thrilled and honored with this award,"
said Frank Davis, executive director, Ford North American Product
Programs. "Taurus – and the SHO model honored here – are Ford's flagship
sedans. We trust that customers will be equally impressed."
(June 10, 2009)