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March 04, 2009

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Ford Aims to Expand Its Share of the Car Market Setting Aggressive Tone With 2010 Fusion, Hybrid

DEARBORN, Mich. - The new 2010 Ford Fusion and Fusion Hybrid launch this month with an aggressive, multi-faceted marketing campaign, making clear Ford's intention to expand its share of the mid-size sedan market, as well as setting an aggressive tone in communicating the brand's strengthening car portfolio.

The U.S. mid-size sedan market is one of the largest segments in the automotive industry, second only to the small cars. In 2008, industry-wide sales of mid-size cars totaled more than 2 million units.

According to Automotive Leasing Guide (ALG), the residual value of the Ford Fusion has improved dramatically - a total of six points - from introduction to the new 2010 model, a jump that Pipas says is significant.

In addition, the 2010 Fusion features bolder styling, smart technologies and the title of being America's most fuel-efficient mid-size sedan. The vehicle achieves 23 mpg city and 34 mpg highway, beating both the Toyota Camry and Honda Accord. The all-new Fusion Hybrid achieves a class-leading 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry Hybrid by 8 mpg in the city and 2 mpg on the highway.

2010 Ford Fusion Starts Under $20,000

  • Base price of $19,995, including delivery and destination (D&D), offers best-in-class fuel economy of 34 mpg highway for new 2.5-liter I-4 engine, bold styling and smart technologies

  • Hybrid model starts at $27,995, including D&D, offers best-in-class fuel economy of 41 mpg city, 36 highway, besting Toyota Camry Hybrid by 8 mpg city, 2 mpg highway

  • 2010 Mercury Milan starts at $21,905; Milan Hybrid starts at $31,300, including D&D

  • Fusion and Milan Hybrid models qualify for the highest available federal tax credit of $3,400

"We've priced Fusion to beat the competition as it does in every area that matters most to customers," said Chantel Lenard, Ford group marketing manager, Global Small and Medium Cars. "This vehicle does more than compete; it aggressively positions Ford to take back its share of the mid-size car segment and sets the tone for the upcoming Taurus and Fiesta launches."

Photos: Ford

(Mar 2, 2009)

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