Embroidered tassels with silver threads
and rhinestones are attached to the seats and the wing mirrors.
there is even glamour lurking in the footwells, where the mats
are covered in black, glittery, deep-pile carpeting.
“MINI is just like our fashions –
glamorous, sexy, cheerful and never boring,” says David Blond of
his captivating creation.
For fans wishing to own this one-off
model, nothing could be simpler: this year the Life Ball MINI
2009 is being raffled off in a prize draw.
Tickets cost 10 euros each and are
available at all Life Ball events, from all BMW and MINI
partners in Austria, directly from Life Ball, through the
Austrian lottery distributors Prokopp and over the internet of
course. Detailed information on purchasing tickets can be found
at www.mini.at and www.lifeball.org. All proceeds from the prize
draw will go to Life Ball and projects fighting HIV/AIDS.
Tickets will be on sale until the end
of August and the official draw will take place on 1 September
2009. The Life Ball MINI has so far been designed by famous
fashion icons such as Missoni (2003), Ferré (2004) and Versace
(2005), followed by Diesel in 2006 and Agent Provocateur last
year. Total proceeds now amount to more than 300,000 euros.
Social commitment on the part of
the BMW Group
The collaboration with the Life Ball
goes back to the year 2001. “In supporting the Vienna Life Ball
– for the ninth year in succession – the MINI brand is forging
its own path and making its own very individual contribution to
the battle against this immunodeficiency disease,” comments
Andreas-Christoph Hofmann, Head of MINI Brand Communication.
“Each year, the Life Ball brings the pandemic back into public
awareness at an emotional level and the raffle for this uniquely
designed MINI will generate substantial funds for projects
Global measures against HIV/AIDS are a
focus of the BMW Group’s commitment to social change. The
company’s involvement is particularly far-reaching in South
Africa, where it runs a comprehensive workplace programme for
associates and their families as well as a range of projects in
the communities and wider society. In other countries too, such
as Thailand and China, the car manufacturer is committed to
combating the pandemic. The BMW Group’s membership of the Global
Business Coalition on HIV/AIDS (GBC) underscores its long-term
involvement at its various locations around the world.