Land Rover going to India
Jaguar Land Rover has confirmed that it
is to begin selling its range of premium performance saloon cars
and sports utility vehicles in the Indian market later this year
and has today reached agreement with Tata Motors Limited to be
the exclusive importer.
Jaguar and Land Rover's award-winning
vehicles, including Jaguar's XF and XKR and Land Rover's
Discovery and Range Rover, are renowned around the world for
their unique blend of refined luxury, quality and capability and
will now become officially available in this rapidly expanding
David Smith, CEO of Jaguar Land Rover,
said: "We are delighted to be formally entering the Indian
market, an economy which is still growing appreciably, and able
to offer our premium products to a whole new group of customers.
It is an important strategic move for
Jaguar Land Rover and will enable us to realise our competitive
potential in this significant market."
The newly-formed Premier Car Division,
within Tata Motors Passenger Car Business unit, will assume
responsibility for the distribution of all Jaguars and Land
Rovers in India and is also due to open the first showroom at
Ceejay House in Worli, Mumbai, in June this year.
This flagship facility will offer a
range of both Jaguar and Land Rover vehicles and aims to
establish a benchmark experience in luxury car sales in India.
Rohit Suri, who has extensive premium
automotive sector experience, has been appointed to head the new
organisation and is leading plans to develop a dealer network
through 2009 and 2010.