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New edition of the legendary George Harrison MINI for a good
MINI has come up with a fresh
interpretation of George Harrison’s extravagant original Mini to
coincide with the brand’s 50th birthday.
The one-off model will be handed over
to Olivia Harrison at the MINI United event. Olivia will accept
the MINI on behalf of the Material World Charitable Foundation,
a charity set up by George Harrison in 1973. The car will be
auctioned in aid of the Foundation later in the year.
MINI United – the world’s
biggest fan event – will take place at Silverstone in the UK on
22 – 24 May 2009.
The festival delivers three days of
non-stop entertainment for the brand’s large fan community. MINI
United is all about concerts, shows, car races etc., and
provides the perfect stage on which to showcase the unique new
MINI inspired by George Harrison.
psychedelic MINI in a new look.
Back in 1966 The Beatles’ manager Brian
Epstein gave each of the Fab Four a Mini Cooper S as a gift. In
keeping with the zeitgeist of the time, lead guitarist George
had his car painted with psychedelic images such as yantras and
In 1967 this legendary Mini starred in
The Beatles’ film Magical Mystery Tour. And now, to coincide
with its latest landmark anniversary, MINI is dedicating a
modern interpretation of George’s car to the man himself.
The MINI has been designed according to
the wishes of Olivia Harrison and rekindles the look of George’s
“George was a huge MINI fan and he would have
enjoyed creating this new version. The fact that MINI’s anniversary
celebrations will also benefit our Foundation has made it an enjoyable
as well as meaningful collaboration.” says Olivia Harrison.
Replay signs up as MINI United partner. The
denim specialist congratulates MINI on its latest landmark birthday and
presents an anniversary jeans model, which will be available exclusively
and in a limited edition from the Replay stand at the MINI United event.
To mark the anniversary, the used-look jeans sport a circular “50 Years
of MINI” sew-on badge on the front left pocket. Added to which, all the
MINI staff at the festival will be kitted out in Replay jeans. Selected
Replay stores are promoting the event in special window displays.
(May 14, 2009)