May 27, 2009
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Microsoft CEO Steve Ballmer takes delivery of a 2010 Fusion
Hybrid from Ford CEO Alan Mulally
The popularity of Ford SYNC® reached a
new milestone today, as Ford President and CEO Alan Mulally
delivered Microsoft CEO Steve Ballmer his new 2010 Fusion Hybrid
equipped with the 1 millionth SYNC system, which is powered by
Microsoft Auto software.
“We have made a commitment to deliver
the vehicles that people really want and value,” Mulally said.
“The success of SYNC is another proof point that we are doing
just that. We will continue to innovate and expand the
capability of SYNC by integrating even more new technologies
that fit our customers’ lifestyles.”
SYNC is Ford’s fully integrated,
voice-activated, in-car communications and entertainment system
for mobile phones and digital music players. Since its debut in
2007 on the Ford Focus, SYNC has continued to gain in
popularity. More than 80 percent of the vehicles Ford sells in
North America are equipped with the system.
Like other advanced hardware and
software solutions, SYNC continues to expand its applications.
In 2008, SYNC was upgraded with two new applications, Vehicle
Health Report and 911 Assist™, and more are on the way.
Ford’s latest SYNC application,
Traffic, Directions and Information, will be available for
download this summer. It will provide simple hands-free access
to personalized traffic reports, precise driving directions and
up-to-date information including business listings, news, sports
scores and weather.
“Working with Microsoft and other key
technology partners, we’ve made Ford the connectivity leader in the auto
industry,” said Jim Buczkowski, director of electrical and electronic
systems. “We do not plan to stand still; we have several additional
developments in the pipeline, including launching SYNC in Europe and
around the world.”
The 1 millionth SYNC equipped vehicle, a 2010
Ford Fusion Hybrid, is only fitting, because the all-new sedan is the
new benchmark in midsized sedans. The 2010 Fusion Hybrid is the most
fuel-efficient midsize car in America, with a certified 41 mpg rating in
the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8
mpg in the city and 2 mpg on the highway.
(May 26, 2009)