Car Visionary Rinderknecht’s
Focus at the Geneva Motor Show 2011 is on Back to the Roots:
“BamBoo” - the Pure Roots of Mobility
Geneva - The names of the concept
cars from Swiss car visionary Frank M. Rinderknecht are more
than marketing-driven slick onomatopoeia that polls well with
focus groups. At Rinspeed names often have a deeper meaning.
That is also true for the latest creation from Rinderknecht.
“BamBoo” is the name of his latest ‘baby’ that resembles a
grown-up golf cart and is bound to evokes plenty of admiration
at the next Geneva Motor Show which runs from March 3rd through
Nomen est omen - the name says it
all - is immediately apparent: Many interior components are made
from bamboo fibers.
But the four-seater “BamBoo” takes
it to a whole new level – to the Meta level so to speak: This
open-top vehicle awakens the longing for sun, summer, for
lightness and easiness, the desire to be at the beach. It is a
reminiscence of the Seventies, of the south of France and St.
Tropez. And one would expect to find Brigitte Bardot behind the
wheel with playboy Gunther Sachs at her side heading towards
Anyone who might think that this
is simple retro design for nostalgia’s sake underestimates the
boss of the Swiss concept powerhouse. Yes, Rinderknecht
incorporates the automobile references of the time. But he
doesn’t leave it at that. He reinterprets them and evolves them
into the future. And he focuses in them the yearning to get back
to the roots, paired with the absolute desire to be in harmony
with creation. That makes electric drive, also for the onboard
foldable two wheeler for the last “mile”, a must.
Anyone not blinded by horsepower
orgies, chrome tinsel and top-speed frenzy should take a closer
look. “BamBoo” pushes the ‘reset’ button, clears the mind for a
new way of thinking. It sports simple, clean lines. No bells, no
whistles. Nothing is superfluous. Plain aesthetics in their
purest form. As stated before and even in a figurative sense:
Nomen est omen. Simply bamboo.