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Januar 12, 2010
“The Detroit Motor Show remains an important stop for Bentley on the annual calendar of international motoring events,” said Christophe Georges, President & Chief Operating Officer for Bentley Motors Inc. “Detroit is also the motor show debut for our flagship Mulsanne and the Series 51 Continental in The Americas region – our single largest worldwide – so it is an important opportunity to reach key influencers.
“Our annual NAIAS private customer previews have also proved successful and that proud record looks set to continue especially as we’re the only ultra-luxury manufacturer with a stand alone display this year,” Georges added. “Bentley has a busy year ahead and displaying our Mulsanne and Series 51 Continental GTC among Detroit’s automotive insiders, influencers and customers is central to our launch strategy.”
Flagship Bentley Mulsanne The Bentley Mulsanne, which goes on sale in the fall of this year, will be priced at $285,000 in the United States. The Mulsanne will offer customers a degree of choice when commissioning their cars which is unmatched in the industry. The luxury Bentley flagship offers a palette of 114 paint colours, 21 carpet colours, nine wood veneers and 24 interior leather hides, all of which will be tanned using a decades-old process to ensure this future classic retains its distinctive scent.
In addition, through Bentley’s bespoke service, unique colours can be developed which will exactly match a customer’s vision and taste. With more standard leather and wood veneer than any other Bentley in the modern era, it is understandable that each Mulsanne will take nine weeks to build.
Bentley’s legendary hand-assembled V8 engine pays homage to its predecessors yet for the new Mulsanne it has been comprehensively re-engineered to employ advanced technologies that deliver unstressed, refined performance. The new Bentley V8 engine is lighter and features cylinder de-activation and variable cam phasing, a combination that can significantly reduce both fuel consumption and CO2 emissions.
Advanced technology is exquisitely packaged within the Mulsanne’s opulent cabin. Behind its heritage-inspired dials and new glass-effect switches lay leading edge features including iPod and mp3 connectivity, Bluetooth and a SIM card reader, as well as a 3G MMI system. Those opting for NAIM’s premium audio system will be treated to the world’s most powerful system fitted to a production vehicle – a 20-channel 2,200-watt experience.
Series 51 Continental GTC The Series 51 package, available on the Continental range’s GT, GT Speed, GTC and GTC Speed models, will be priced from $192,750 for the GT coupe model. It provides for a virtually bespoke vehicle experience due to the thousands of configurations available through Bentley’s expansive colour and trim catalogue.
Series 51 is named after the year that the first official styling department was established in Crewe by the gifted John Blatchley, who shaped the original and iconic 1950s Bentley Continentals. Every Series 51 car will feature a highly-distinctive interior colour palette and unique exterior design cues.
Both the Continental GT and GTC offer a powerful road presence and the Series 51 cars further accentuate these sporting credentials with some eye-catching exterior styling. A 20” 14-spoke polished Diamond wheel with a dark centre cap provides Series 51 cars with a purposeful and stylish appearance. The cars will be distinguished by a signature ‘51’ badge on the front wings.
To enhance and personalise the Continental GT still further, a new two-tone paint can be commissioned which complements the contrasting interior configuration. This highly distinctive colour split (with one colour running over the bonnet, roof and flowing down to the boot) is a classic design used on many sporting Bentleys of the past.
(Jan 11, 2010)