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August 11, 2011

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GM Celebrates 15 Years of Success in China

Baojun 630 Begins National Launch Tour

Shanghai – General Motors has begun a year-long celebration of its 15 years of successful operation in China under the theme of “Your Success is Our Success.”

Consumers are invited to participate in a wide range of activities celebrating the winning products and technology firsts that GM and its joint ventures have brought to the Chinese vehicle market.

GM China is joining the online community for a series of interactive programs, encouraging the public to share their photos and stories of GM vehicles, take part in GM quizzes and challenge their memories of classic GM models in China. Winners will receive special prizes, including the opportunity to visit GM’s Detroit-Hamtramck plant, which manufactures the Chevrolet Volt, and Warren Technical Center in the U.S.

The celebration will conclude in June 2012, the 15th anniversary of the official establishment of GM’s flagship manufacturing joint venture, Shanghai GM, and engineering and design joint venture, the Pan Asia Technical Automotive Center (PATAC).

“Over the past 15 years, China’s automotive industry and market have experienced fundamental change,” said Kevin Wale, President and Managing Director of the GM China Group. “By working in China, with China and for China, we have helped transform the automobile from a luxury into a commodity, making personal four-wheel transportation available to more people. We welcome our loyal customers and others interested in the GM story to celebrate along with us.”

Last year, GM sold more than 2.35 million Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling passenger cars and commercial vehicles nationwide. GM offers the broadest lineup of vehicles and brands among all automakers in China. Since 1999, GM and its joint ventures have introduced more than 40 models, many of which have been engineered in China. The company’s new indigenous brand, Baojun, begins selling the all-new Baojun 630 sedan this month.

GM has helped make personal transportation more affordable by continually rolling out new and upgraded products in a range of segments while introducing new services such as automotive financing. GM has also made the car buying experience more convenient by expanding its network of retailers, which covers all of China’s provinces.

Shanghai GM was the first joint venture in China to manufacture a new global product in 1999, beginning with its original family of Buick sedans. Among its most successful models have been the Buick GL8, which pioneered the executive wagon segment in 2000; the Buick Sail, China’s first affordable family car, which was introduced in 2001; and the Wuling Sunshine minivan, which was introduced in 2002 and has been China’s best-selling vehicle for eight consecutive years.

 

Shanghai OnStar Telematics has helped Chinese consumers enjoy a safer and more convenient driving experience since it began offering its services in 2009. GM customers benefit from OnStar’s unparalleled safety and security services, hands-free calling, vehicle diagnostics and turn-by-turn navigation assistance. Earlier this summer, OnStar introduced the first mobile application available in China. Owners can access their cars from the comfort of their home or office using their smart phone for OnStar services such as remote vehicle startup, remote horn and lights, and remote door lock/unlock.

GM has led in the creation of an industry value chain that extends beyond just manufacturing and selling its products in China. GM operates 11 joint ventures in China in the full scope of its business, including vehicle and powertrain manufacturing, sales and aftersales, engineering and design, automotive financing and telematics, and second-hand vehicles.

“As GM looks back, we are also looking forward,” said Wale. “We recently announced our five-year plan for continued success in China. As part of the plan, we are addressing our vision of sustainable mobility in which the motor vehicle promises to be cleaner, greener and safer. Partnerships between Chinese and global institutions will remain essential for making the vision a reality.”

Photo: GM

(August 11, 2011)


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