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January 10, 2011

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MINI Paceman Concept debuts at the North American International Auto Show 2011

Detroit - MINI arrives at the North American International Auto Show (NAIAS) in Detroit fuelled by innovative and sustainable ideas and an across-the-board focus on driving fun and individuality. Exactly 10 years ago, visitors to the NAIAS witnessed the relaunch of the MINI brand in North America, which signalled the beginning of an unparalleled success story. And now the brand is preparing to celebrate this landmark anniversary at the 2011 show with the world premiere of the MINI Paceman Concept.

This spectacular study vehicle takes centre stage alongside the current model line-up and establishes a totally new category of car with its potential for providing even more driving fun and an even greater range of usage. The MINI Paceman Concept provides a fresh and distinctive interpretation of the hallmark style and innovative character of MINI.

As for cars already in series production, the MINI brand is represented at the 2011 NAIAS by the most attractive and diverse range of models in its history. Eye-catching design modifications, additional engine variants, a comprehensively updated selection of diesel engines and innovative new equipment items sharpen the appeal of the new MINI family in terms of design, driving fun, efficiency and individuality.

With its MINI, MINI Clubman, MINI Convertible and MINI Countryman models, the world’s only maker of independently developed premium small cars will continue to boast both the most extensive and the highest-quality range in the segment.

MINI Paceman Concept: an urban and masculine Sports Activity Coupe

The masculine design language of the MINI Paceman Concept spotlights both the stand-alone identity of the concept and its membership of the MINI family. The four-seater study, whose two large doors and wide-opening tailgate mark it out unmistakably as a MINI, imbues the sporty, cutting-edge Sports Activity Coupe (SAC) category with undeniable appeal. The platform of the MINI Countryman, with its hallmark MINI proportions, increased ground clearance and raised seating position, defines the study’s compact dimensions.

The MINI Paceman Concept takes the fundamental strengths of MINI – its uniqueness, go-kart handling, agility, dynamic capability and individual design – and gives them a fresh twist with the help of cutting-edge technology and an innovative body concept. It combines a sporty, masculine appearance, versatility and coupe looks with the dimensions of the four-door MINI Countryman. And it brings together the classical MINI concept, the defining features of the MINI Countryman and the style of a coupe to harmonious effect. The result is a MINI “muscle car”, which displays its dynamic capability from every angle and showcases it impressively both when viewed from the side and in the design of the rear.

The MINI Paceman Concept, whose crossover design makes it the first Sports Activity Coupe (SAC) in the small car segment, blends lifestyle elements with premium quality. It is the ideal car for young, modern, extrovert urbanites who love the hallmark MINI go-kart feeling, enjoy stand-out individuality, place great importance on the personality of a brand and buy into its character and ethos.

The MINI Paceman Concept prioritises a particularly emotional driving experience and demonstrates this ability in a style typical of the brand. Here you can find clear evidence of how totally new vehicle concepts can still be developed today through unconventional creativity.

Photos: MINI/BMW

(Jan. 7, 2010)

 


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