Asian premiere of the MINI Coupé at the
Tokyo Motor Show
Munich - MINI is using the 2011 Tokyo
Motor Show to present the latest additions to its product range and, at
the same time, open a window into the longer-term future of the brand.
Taking centre stage is the Asian premiere of the MINI Coupé, which
showcases the brand’s hallmark driving fun in a particularly
concentrated form. Added to which, visitors to the Tokyo Motor Show from
3 –11 December 2011 will be able to explore a fascinating concept study
which embodies alternative facets of the MINI character and offers an
insight into the potential for fresh expansion within the model range.
Premium quality, expressive design and a
peerless balance between driving fun and efficiency underpin the status
of MINI as a one-off in the premium small car segment. A principal
contributory factor in the dynamic worldwide growth of the British brand
– alongside the opening up of additional markets – is increased variety
within the model line-up, a development that has been fuelling the
appetite of discerning new target groups for the unmistakable MINI
As the first two-seater in the brand’s
current model family, the MINI Coupé wastes no time in revealing its
sporting character. Powerful engines join forces with a bespoke chassis
set-up, harmonious weight distribution, stiff body structure and
optimised aerodynamic properties to deliver the ultimate expression of
the traditional MINI go-kart feeling.
An intriguing concept study provides an
alluring preview of how a further addition to the model line-up might
shape up. The MINI Paceman Concept fills a niche as the first Sports
Activity Coupé in the MINI segment.