Purif-i will be presented to select
customers and media in October and November of this year in New York,
Berlin and Hong Kong. In New York, the product debuted at the BMW
Guggenheim Lab, where a panel discussion had been focusing on the topic
of “New Paths” in sustainability marketing. In Berlin, “New Paths” will
be examined from the artistic aspect, while in Hong Kong, the discussion
will focus on the topic of product retail.
Purif-i was created for the BMW i
generation, a generation always in search of products that not only make
life in megacities easier, but also minimize environmental impact.
Purif-i is composed entirely of herbal extracts and a combination of
intelligent, super active substances. It simultaneously sanitizes and
softens hands, combining alcohol extracts from plants and liquid silk
proteins that protect hands from drying out. Since it requires no water
or a towel, it can be used anywhere, anytime.
Purif-i, created for BMW i is now on sale
in stores and also available online at susannekaufmann.com.