The video display wall for A3 Dimension
consists of 25 displays that provide a unique spatial impression of the
3D film. The new technology allows three-dimensional images to be
presented with greater brilliance and clarity. People and objects appear
to viewers as realistic pop-outs and seem close enough to touch. “A3
Dimension gives the car an appearance that appeals to the senses.
Structures and surfaces seem touchable and reveal the quality of our
products,” said Florian Otto, Project Manager of 3D Audi Communications.
Mike Rockenfeller, DTM driver and winner
of Le Mans in 2010, plays the starring role in the film. The film clip
for the exhibition asks “Where’s Rocky?” and shows Rockenfeller
inspecting the new Audi A3 in a futuristic laboratory. After an Audi
engineer presents the new Audi connect features, Rockenfeller makes his
way to the racetrack. When he arrives, he surprises the other
participants in a training race with the sophisticated technology of his
new “company car.” The video was filmed in Germany and Spain.
“With A3 Dimension, we are using an
innovative technology that represents the new generation of the Audi A3.
The 3D films allow our cars to be experienced dynamically and in motion
at the exhibition stand. This particular type of presentation has never
been seen before,” emphasized Toni Melfi, Head of Communications for