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March 08, 2012

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World premiere for all-new Kia cee’d at Geneva

Kia cee’d

European premieres of Kia Ray EV and Track’ster concept car

Geneva – The all-new Kia cee’d makes its world premiere today (Tuesday) at the 82nd Salon International de l’Auto in Geneva. Joining the Kia cee’d in Switzerland, the Ray EV (electric vehicle) and the Track’ster concept make their first appearance before a European audience.

“The three Kia premieres taking place at Geneva cover a broad spread of automotive segments and highlight the diversity of our present and future product line-up,” commented Thomas Oh, Senior Executive Vice President and COO, Kia Motors Corporation.


Designed, engineered and manufactured in Europe, exclusively for the European market, the new cee’d hatchback is more sophisticated, more efficient, more refined and delivers a more engaging driving experience than its predecessor. The new cee’d will build on the success of the original model, further establishing Kia as one of the leading automotive brands in Europe.


Longer, lower and sleeker than the original model, the 4.3-metre long new cee’d hatchback has a streamlined silhouette shaped by extensive testing in Kia’s state-of-the-art wind tunnel at Namyang, in Korea. Higher quality cabin materials and a broader range of high-tech equipment will ensure the interior of new cee’d matches the premium exterior appearance and competes with best-in-class rivals across Europe.

Across most of Western Europe, the new cee’d will be available with two gasoline (1.4 MPI, 1.6 GDI) and two diesel (1.4 WGT,1.6 VGT) engines offering power outputs from 90 to 135 ps.

Kia Ray EV

Unveiled in December 2011 and now on sale in Korea, the Kia Ray EV is a zero-emissions city car with a range of up to 139 km (86 miles) on a single charge – which takes as little as 25 minutes using a fast charge system. The 3.6-meter long, front-wheel drive Ray EV is powered by a 50kW electric motor and a high-capacity 16.4 kWh lithium-ion polymer battery pack.


Though developed exclusively for the Korean market, the Ray EV showcases Kia’s technical expertise in developing a battery electric vehicle and highlights its commitment to provide a comprehensive technical solution to reduce dependence on fossile fuels.

Track’ster concept

First shown at this year’s Chicago Auto Show and now making its European debut, the tough looking Track’ster concept is based on the Kia Soul, but with even more attitude. It is designed to be a bold interpretation that challenges people’s conceptions of what a sporty Kia could be.

Kia‘s Track’ster features a 2.0-liter turbocharged gasoline engine producing 253 ps – transmitting that power to all wheels via an electronically controlled four-wheel-drive system. A short-throw six-speed manual transmission is engaged via a stubby spherical shift lever. Lowered sport-suspension, enlarged brakes and wheels that have been honed for maximum performance give the Track‘ster impressive handling.

Also on display at Geneva is Kia’s new IVI (in-vehicle infotainment) concept, first shown at the Las Vegas Consumer Electronics Show in January, which offers a glimpse into the future of feature-rich information and entertainment systems.

Photos: Kia

(March 6, 2012)

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