Automotive Intelligence - the web for automotive professionals and car enthusiasts
October 25, 2012
Details of the divisions
Mercedes-Benz Cars set a new record for unit sales in the third quarter of 2012: The division’s total sales increased by 2% to 345,400 units. Revenue amounted to €15.2 billion (Q3 2011: €13.8 billion). In a significantly more difficult economic environment, Mercedes-Benz Cars achieved EBIT of €975 million in the third quarter (Q3 2011: €1,108 million). The division’s return on sales was 6.4% (Q3 2011: 8.0%).
Growth in unit sales, especially in the United States, had a positive impact on earnings. High growth rates were achieved in particular with SUVs. Better pricing also helped the division to achieve increased earnings. In addition, exchange-rate effects had a positive effect on earnings. Earnings were reduced by expenses for the enhancement of the products’ attractiveness. Other factors were expenses connected with the expansion of production facilities and higher advance expenditure for new technologies and vehicles. The compounding of non-current provisions and effects from changes in interest rates also led to higher charges.
Daimler Trucks increased its unit sales by 3% to 119,100 vehicles in the third quarter. Revenue amounted to €8.1 billion (plus 6%). The division posted EBIT of €507 million and a return on sales of 6.3% (Q3 2011: €555 million and 7.3%).
Daimler Trucks had a good development of unit sales and revenue in the NAFTA region and Asia in the third quarter. In addition, lower warranty costs and exchange-rate effects also contributed positively to earnings. There was an opposing, negative effect on earnings from the continuation of falling demand in Brazil and Western Europe; this was related to the weaker economy and in Brazil additionally to the introduction of new emission standards. The division’s EBIT was additionally impacted in the third quarter by expenditure for the current product offensive. Additional expenses resulted from the compounding of non-current provisions and changes in interest rates.
Unit sales by Mercedes-Benz Vans decreased to 55,700 vehicles due to the market decline in Western Europe (Q3 2011: 63,500). Revenue of €2.1 billion was also lower than in the prior-year quarter (Q3 2011: €2.2 billion). The division posted EBIT of €75 million for the third quarter (Q3 2011: €200 million). Return on sales amounted to 3.6%, compared with 9.0% in the third quarter of last year.
The main negative effects on earnings were from a market-related drop in unit sales, particularly in Western Europe. Expenses in connection with the market launch of the Citan were an additional factor. There was an opposing, positive impact on earnings from exchange-rate effects.
Daimler Buses sold 8,300 buses and bus chassis worldwide (Q3 2011: 9,200). Revenue decreased by €90 million to €951 million. The division’s EBIT amounted to minus €45 million and was thus below the prior-year figure of plus €25 million. Return on sales decreased accordingly from plus 2.4% in the third quarter of 2011 to minus 4.7% in the period under review.
As in the previous two quarters, the fall in earnings is primarily due to lower unit sales of bus chassis caused by the difficult business situation in Latin America. Furthermore, expenses of €16 million for the repositioning of the European and North American business and negative exchange-rate effects reduced the division’s earnings. The cost situation improved, however.
Daimler Financial Services’ positive business development continued in the third quarter. Worldwide, approximately 268,000 new leasing and financing contracts were concluded in a total volume of €10.0 billion, or 16% more than in the prior-year quarter. Growth was achieved in all regions. By the end of September, contract volume had reached €77.5 billion, which is 8% higher than at the end of 2011. Adjusted for exchange-rate effects, the increase was 7%.
With EBIT of €322 million for the third quarter, Daimler Financial Services did not quite reach the level of earnings it achieved in the prior-year period (Q3 2011: €337 million). The main reason for this earnings development was normalization of the cost of risk, which had been unusually low in 2011 as well as lower net interest income. However, a higher contract volume and positive exchange-rate effects had a positive effect on EBIT.
The reconciliation of the divisions’ EBIT to Group EBIT primarily reflects the proportionate share of the results of the equity-method investment in EADS, as well as other gains and losses at the corporate level.
Daimler’s proportionate share of the net result of EADS in the third quarter of 2012 amounted to €104 million (Q3 2011: €15 million). At the corporate level, there were expenses of €7 million (Q3 2011: expenses of €250 million). The expenses in the prior-year period primarily reflected the impairment of the carrying value of the investment in Renault.
On the basis of the divisions’ planning, Daimler expects its total unit sales in the year 2012 to be higher than the figure of 2.1 million vehicles achieved in the year 2011.
Mercedes-Benz Cars assumes that it will further increase its unit sales this year. Mercedes-Benz Cars will continue to profit from strong demand for its cars in the C-Class segment. Further growth is anticipated for the SUVs, primarily due to the full availability of the new M-Class as well as the new GL. The new models in the high-volume compact-car segment will also contribute towards growth in unit sales. The new A-Class became available in September 2012, at first mainly in Western Europe. And a completely new automobile concept was launched in the same month: the CLS Shooting Brake. In regional terms, further growth opportunities are seen above all in North America. For the smart brand, an ongoing stable level of unit sales is expected.
In the fourth quarter of this year, Mercedes-Benz Cars expects to post higher unit sales than in the prior-year quarter despite a weaker market development in Europe. The increase will be driven by the new models in the compact-car segment. On the earnings side, charges are anticipated from measures taken to support the dealer network in China.
Daimler Trucks anticipates an increase in unit sales in 2012, with the NAFTA region and Asia as the main growth drivers. The division anticipates a relatively stable development of unit sales in the European market, although there will be distinct differences between the various countries. Daimler Trucks assumes that sales will develop better than the European market as a whole, so that its market leadership will be further extended. In Western Europe, about as many trucks will be sold as in the prior year, due in particular to the development of demand in Germany. Unit sales in Latin America are expected to be significantly lower than in record year 2011, due to the sharp drop in demand in the first three quarters of this year.
The development of unit sales in the fourth quarter at Daimler Trucks will be impacted by weaker demand than had previously been expected in major markets. This applies above all to Western Europe and Brazil, but demand in the NAFTA region is also likely to level off in the medium duty segment. Expenses will result from market entry in India and the start of business by the joint venture in China.
Mercedes-Benz Vans anticipates unit sales in 2012 at slightly below the prior-year level. The launch of the new Citan in the small-van segment will help to boost unit sales in Europe, although they will probably be slightly lower than last year as a result of weak demand in key markets. In the United States, the division assumes that unit sales will rise by a double-digit rate. In addition, Mercedes-Benz Vans will benefit in the Latin American markets from the introduction of the current model generation of the Sprinter. Unit sales in China are expected to be lower than last year.
The launch of the new Citan will lead to an increase in Mercedes-Benz Vans’ unit sales in the fourth quarter. But the weak development of Western European van markets will continue to have a negative effect on the division’s business. In Latin America, the division will benefit from the full availability of the current model generation of the Sprinter.
Daimler Buses assumes that unit sales in 2012 will be significantly lower than in 2011. Weaker demand is expected above all in Latin America, because the introduction of Euro V emission standards led to purchases being brought forward in 2011.
As worldwide demand for buses is generally likely to remain weak, Daimler Buses’ unit sales in the fourth quarter will be lower than in the prior-year period. The repositioning of the European and North American bus business will be continued, leading to related expenses of approximately €40 million in the fourth quarter of 2012.
Daimler Financial Services assumes it will achieve renewed growth in contract volume and new business in 2012.
A normalization of credit risks is expected – and thus a moderate increase compared with the unusually low level of the year 2011. The division anticipates further normalization of risk costs compared with the fourth quarter of 2011.
Following substantial growth in the year 2011, Daimler assumes that the Daimler Group’s revenue will continue to grow in 2012 and will be significantly higher than €110 billion. The biggest increases will come from the Mercedes-Benz Cars and Daimler Trucks divisions. The key driver of this revenue growth is the higher volume of unit sales, especially in the NAFTA region. Revenue at Daimler Buses will be below the prior-year level, whereby the percentage decrease will be significantly lower than for unit sales due to the shift in the sales structure towards higher-value complete buses. In regional terms, above-average growth rates are expected in the emerging markets and in North America.
In view of the significant worsening of the market environment in major markets in recent months and the more intense competition, Daimler has adjusted its earnings forecasts. On the basis of current market expectations and the planning of the divisions, Daimler expects Group EBIT from the ongoing business of approximately €8 billion in 2012.
Daimler has the following expectations for the divisions’ EBIT from the ongoing business:
■ Mercedes-Benz Cars: approximately €4.4 billion
■ Daimler Trucks: approximately €1.7 billion
■ Mercedes-Benz Vans: approximately €650 million
■ Daimler Buses: approximately minus €80 million
■ Daimler Financial Services: approximately €1.3 billion
Against the backdrop of a significant worsening of the market environment in recent months, Daimler will consistently implement its measures to strengthen the Group’s profitability. These include the programs “Fit for Leadership” at Mercedes-Benz Cars and “Daimler Trucks #1.” The Group will continue the product offensive and the renewal of its product portfolio in the next two years, so that the product range will have a significantly younger and more global lineup in the coming years.
Daimler has defined return targets as of 2013 for the automotive business and all the divisions over the respective business cycles. The achievement of those targets has become much more challenging due to the significantly more difficult market conditions prevailing at present. The Group assumes that the targets will be not met until a later date, but continues to pursue them vigorously, with the support of measures taken and programs initiated in all divisions.
In order to achieve its ambitious growth targets, Daimler will expand its product range in the coming years and will develop additional production and sales capacities. This will involve a further increase in investment in property, plant and equipment (2011: €4.2 billion). The focus of the total volume and of the growth will once again be at the Mercedes-Benz Cars division. As well as the introduction of new products, major investments will be made in component projects and in the expansion of capacities outside Germany. At Daimler Trucks, slightly lower capital expenditure is anticipated due to the successful implementation of the product offensive.
Research and development expenditure is planned in the magnitude of the prior year (2011: €5.6 billion). The focus here will also be on the Mercedes-Benz Cars and Daimler Trucks divisions. Most of the expenditure will flow into new models. Another focus is the reduction of engines’ fuel consumption and emissions.
Daimler assumes that its worldwide workforce will expand compared with the end of 2011. From today’s perspective, employment effects from the adjustment of production programs will be managed by using working-time accounts and by reducing the numbers of temporary agency workers.
The special items shown in the following table affected EBIT in the third quarters of 2012 and 2011.
The special items shown in the following table affected EBIT in the third quarters of 2012 and 2011.
Photo: Automotive Intelligence
(Oct 24, 2012)