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Bentley introduces the new Flying Spur to China
Shanghai - Bentley
introduces the new Flying Spur at the Auto Shanghai 2013 to Greater
China, alongside the Continental GT Speed, Bentley’s fastest production
model ever and its pinnacle flagship model, the ultra-high luxury
Mulsanne. Bentley also announces its plans to grow the dealer network in
Greater China, reinforcing China as a key market for Bentley’s continued
success as the company heads for double digit growth again in 2013.
Schreiber, Bentley’s Chairman and Chief Executive, comments:
“China is a key market
for Bentley and we are enjoying great sales success and growing customer
interest. To continue to achieve these results, we have a significant
expansion plan in place. This starts with the new Flying Spur,
previously our best-selling model and we expect 60 per cent of the new
Flying Spur sales to be delivered to customers in China.
Success in the Far East
position as the number one luxury car maker in the world, 2012 saw a 23
per cent sales growth in China, with the region becoming Bentley’s
second biggest market. Bentley established an official importer at the
start of 2013, Bentley Motors China, to manage all key operations from
its headquarters in Beijing.
The company’s growth plan includes major
network expansion to build on the current 26 locations and continue to
provide every Bentley customer with a first-class service. 12 new dealer
locations are opening by May this year, with plans for 45 dealerships
covering all key cities in Greater China to be in place by 2015.
Establishing a new
luxury sedan benchmark With its unrivalled blend of effortless
driveability, exquisite luxury and craftsmanship, sculpted design and
state-of-the-art technology, the new Flying Spur, shown in the Far East
for the first time, takes the worldwide success of its iconic
predecessor even further.
Bentley’s styling team
has developed an athletic design for the new Flying Spur that combines
traditional Bentley styling cues with a dynamic stance and contemporary
details. Sharp feature lines complement muscular rear haunches, while
LED day-time running lights, dipped headlights and taillights complement
the front and rear profiles. The interior designers have created a
luxurious, spacious cabin that dresses advanced acoustic and electronic
technologies in exquisite hand-crafted leather hides and wood veneers.
(19 April 2013)