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Team Toyota Athletes and Partners Create Their
Ultimate Rides at 2013 SEMA Show
TORRANCE, Calif. – A NASCAR driver, a freestyle skier, a BMX rider
and two supercross stars go head-to-head in a competition to create
their ultimate dream rides. This year’s Toyota Dream Build Challenge
invites a diverse group of Team Toyota athletes along with their
big-time partners to modify vehicles, letting fans participate in the
process and vote for their favorites at http://www.ToyotaDreamBuild.com.
The fan favorite will earn bragging rights and the Toyota Dream Build
Challenge Cup when the winner is revealed at the SEMA show in Las Vegas
on Nov. 5.
The teams are: NASCAR driver Parker
Kligerman with partner Kyle Busch Motorsports, who will transform a 2013
Camry into a rally car dubbed the “CamRally.” Freestyle skier Simon
Dumont with partner Oakley, who will bring to life the “Ultimate Dream
Ski 4Runner.” BMX rider Drew Bezanson with partner Skullcandy, who will
blend music and BMX themes to create the “Corolla Crusher.” Supercross
stars Justin Brayton and Josh Grant with partner Joe Gibbs Racing
Motocross, who will completely outfit a 2014 Tundra and turn it into the
“Let’s Go Moto Tundra.”
Each team will work with a custom build shop to bring its vision to
life. Videos of the modification process and final competition entries
will be available online at www.ToyotaDreamBuild.com beginning Sept. 26.
Voting will begin Oct. 31 and continue for five days, with participants
earning a chance to win daily prizes from the build partners and
athletes. One lucky fan will have a chance at a dream trip to one of the
Team Toyota athlete’s events. Television racing commentator and Top Gear
USA host Rutledge Wood will announce the winning design at SEMA, with
the results streamed live online for fans to watch.
“For everyone who has ever imagined designing the perfect vehicle for a
favorite hobby or sport, the Toyota Dream Build Challenge makes that
dream a reality,” said Ed Laukes, vice president of marketing
communications and motorsports for Toyota. “What better place than the
SEMA show to push the limits of the imagination and inspire creativity.”
Following the competition, all four vehicles will go on tour at events
across the country.
(September 26, 2013)