zoom Artur Martins, Vice President Marketing at Kia Motors Europe, commented: “As Kia’s first performance cars, the cee’d GT and pro_cee’d GT needed something special to differentiate them from other models in the Kia range, and the GT RIDE app serves that purpose well. Design is a particular strength for Kia, and while a number of our products have won plaudits for their styling and functionality, this app shows the innate creativity at all levels of the business. We’re proud to have the app’s beautiful design acknowledged by Red Dot’s independent experts.”
The Red Dot Design Award The Red Dot Design Award is one of the world’s most prestigious design competitions, having honoured high quality design since 1954. The internationally-acclaimed seal of quality features categories for ‘product design’, ‘communication design’ and ‘design concepts and prototypes’.
This year, the jury judged 7,096 products according to nine criteria, including degree of innovation, clarity of function, formal quality and sustainability. Of these products, only 101 are awarded a ‘Best of the Best’ award. The award presentation will take place on 24 October 2014 in the Konzerthaus in Berlin.
Since it joined the Apple App Store and Google Play Store in December 2013, the app has been downloaded and enjoyed by more than 160,000 players. To find out more about Kia’s GT RIDE app, and to download it, visit www.gt-ride.com.
(30 October 2014)