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DaimlerChrysler: Maybach

Brand At the highest level

Maybach - a name as a trademark. A name with a particular ring. The embodiment of timeless automotive beauty, precision craftsmanship and technical expertise.

Maybach has been fondly remembered as a luxury car brand for more than six decades, and now it is awakening to a new life. With the same ambition as before, Maybach is re-establishing itself at the very top of the luxury car market to define the standards in this small but highly exclusive segment.

The top model by this luxury brand is designated the Maybach 62 to indicate the majestic size of this unique motor car: with an overall length of 6.17 metres it offers all its passengers unique spaciousness and seating comfort.

 

The second high-end luxury car which will celebrate its premiere in autumn 2002, is designated the Maybach 57 in accordance with its overall length of 5.73 metres.

 
Maybach Center of Excellence

Homage: Wilhelm Maybach, the designer of the first Mercedes

Mercedes-Benz and Maybach - two automobile brands with a great tradition and much in common: Wilhelm Maybach (1846 - 1929), for many years the engineering companion of Gottlieb Daimler (1834 - 1900), was the Technical Manager at Daimler-Motoren-Gesellschaft (DMG) and designed the first Mercedes - which is also considered to be the first modern passenger car - in 1901. For this reason he was respectfully referred to as the "king of designers".

Gottlieb Daimler had made the acquaintance of this talented designer in Reutlingen in 1865, and also worked with him at Maschinenbaufabrik Karlsruhe and Gasmotorenfabrik Deutz. After spending ten years in the Rhineland, where Maybach brought the four-stroke engine invented by Nikolaus Otto to series-production maturity, Daimler and Maybach returned to southern Germany in 1882 and made a number of pioneering automotive engineering inventions in subsequent years. These were also the foundation stone of Daimler-Motoren-Gesellschaft (DMG), which was formed in 1890.

Wilhelm Maybach left the company in 1907, and from 1909, together with his son Karl, he devoted himself to the manufacture of powerful engines for the dirigibles built by Count Ferdinand von Zeppelin. Accordingly they moved their operations to Friedrichshafen on Lake Constance in 1912, where they were in the immediate vicinity of the Zeppelin yards. From 1919 Karl Maybach (1879 - 1960) made a name for himself as the designer and developer of exclusive and technically sophisticated luxury cars. Up to 1941 he produced approx. 1800 of these high-quality automobiles, whose bodies were designed and equipped precisely to customer requirements by specialist coachbuilders. The flagship of the Maybach model range was the model DS 8 "Zeppelin" of 1931. With a length of approx. 5.50 metres this luxury model was the most prestigious German passenger car of its time -- "an automobile which meets every wish with the most distinguished elegance and power", to quote a Maybach brochure.

The market: a small segment with high expectations

DaimlerChrysler feels obliged to meet these expectations to the present day. The objective of the new Maybach luxury automobile brand is to establish itself at the very top of a small but highly exclusive market segment in which customers require the highest standards in terms of technology, design and quality. The most important regions for sales of this high-end luxury vehicle will be the USA, Western Europe and Asia. Production of the Maybach is limited to approximately 1000 units per year.

The comeback of this luxury brand also resurrects the striking double-M emblem, a legendary symbol of the highest automotive exclusivity, in shining form. The two letters entwined within a curved triangle originally signified "Maybach Motorenbau", but now stand for "Maybach Manufaktur".

photos: Maybach

 


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