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2000 Restructuring of the Automotive Operations:

 

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Ford of Europe: 2000 Restructuring

 

 

European Restructuring:
Rigorous cost focus

Nick Scheele

Nick Scheele
Head of Ford of Europe

Photo: Ford Motor Company

COLOGNE, Germany,  May 12, 2000 - Ford's major restructuring of its European operations announced today is expected to generate major savings and will account for a very significant proportion of a planned $1 billion reduction in overall costs for the business.

Ford of Europe Chairman Nick Scheele said: "We have had to balance our current needs and projections against inevitable cost implications and overall viability. What we have announced is a plan which will ensure we create a platform for sustainable business growth.

"Our new European management team plans to transform Ford's business in Europe with accelerated product programmes - nine significant new product actions every year over the next five years - and a rigorous focus on cost and asset utilisation in particular. The plan targets growth in sales volume, market share and much improved financial performance, in the next three to five years."

Alongside plans for the refocusing of Dagenham as a technology base, Ford will be creating 360 new jobs in Britain with the return of Commercial Vehicle Engineering from the US, including responsibility for light and medium commercial vehicles in Europe.

Ford also plans to invest $15 million in a new London-based Design Centre, to tap into the wealth of creativity and design trends, which emanate from the UK capital.

Bridgend Engine Plant, in South Wales, has been identified as a potential source for a new petrol engine.

In the UK alone last year, Ford invested over $600 million in research and development engineering and further investment in the company's key engineering centre at Dunton, Britain's largest research and engineering centre, continues. This will help produce the flexibility Ford requires as part of its restructuring to gain an ability to react more speedily to changing customer needs.

 


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