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Ford: All New F150 2004       


"Our vision was to forge a new direction for the market, building decisively on Ford's Tough Truck heritage and creating a product that would alter the expectations of pickup customers. The new F-150 does that with the courage of a leader, launching a new era of Built Ford Tough."

Chris Theodore, Vice President - North American Product Development, Ford Motor Company


. Ford New F150
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Even tougher - F-150's fully boxed frame is approximately nine times stiffer torsionally than its predecessor, providing the foundation for improved durability, driving dynamics, and ride refinement and quietness. With a maximum tow rating of 9,500 pounds and maximum payload capacity of 2,900 pounds, the new F-150 is the most capable full-size pickup under 8,500 pounds.

Ford New F150
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New interiors - Custom environments have been developed for each series. The initial "wow factor" is supported by substance that makes F-150 a pleasure over the long run.

Ford New F150
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More spaciousness - Regular Cab and SuperCab models have a passenger compartment that is 6 inches longer, providing more space inside for occupants and their gear. For SuperCab models, that extra length means increased rear-seat comfort for three adults in the rear seat. For Regular Cab, it means 13 inches of secure storage space behind the seat.

Ford New F150
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Easy access - Reflecting consumer demand for ease of access for people and cargo, Regular Cab models feature new, class-exclusive access doors that open up new stowage possibilities behind the seat.

New engine technology - Ford's new 5.4-liter, 3-valve Triton™ V-8 engine produces 300 peak horsepower, a 15-percent improvement over the previous award-winning 5.4-liter engine, along with improvements in low-speed and peak torque and greater fuel efficiency. Smooth, quiet and refined, it also contributes to the quieter cab environment.

Stronger stance and style - The new F-150 features an all-new design, with a bold exterior shape that reflects Ford truck toughness and capability. The refined interiors take the full-size pickup to a new level of comfort and refinement.

Superior driving experience - Tremendous attention to detail and engineering advancements -- such as the new outboard rear shock absorbers and wider rear leaf springs -- have been applied to the chassis of the F-150 to deliver a confident, capable driving experience.

Ford New F150
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Safety - The new Occupant Position Sensing technology for the first-row passenger makes the 2004 F-150 a strong choice for safety. It exceeds rigorous new federal safety standards for air bag and offset crash performance.

Cargo capacity - The new F-150 cargo box is more than 2 inches deeper, with greater cargo volume. Plus, a class-exclusive new standard Tailgate Assist feature helps owners of all statures more easily open and close the gate.

F.150 Models

Now, as it celebrates more than 85 years of truck experience and 55 years of legendary F-Series accomplishments, Ford is again redefining America's truck. The all-new 2004 Ford F-150 creates a bold first impression as it extends Ford's tradition as America's Tough Truck leader. It creates an even bigger lasting impression when its doors are opened to reveal a revolutionary interior design with refinement, comfort and spaciousness unparalleled in a truck.

Ford New F150
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Ford pioneered the pickup, gave it the first V-8 engine and Crew Cab and went on to create a brand that is synonymous with truck leadership. Tough, capable and powerful, the F-Series has been the best-selling full-size pickup for 26 years as of January 2003 and the nation's favorite vehicle for 21 years running. The Ford F-Series is America's truck.

F-150 now offers the industry's widest variety of body and trim configurations. Customers can specify the pickup box according to load length and box style, with more choices than ever before. Additionally, all cab configurations now feature four doors for ease of access. The lineup includes:

Three cab choices

Regular Cab, a single row of occupant seating and rearward-swinging access doors that reveal a behind-seat stowage area up to 13 inches wide.

SuperCab, a two-door extended cab version featuring a second row of seating accessed by two rearward-swinging doors.

SuperCrew, a crew cab that features two rows of seating and four forward-swinging full-size doors.

Three box lengths and two box styles

Eight-foot, 6 1/2-foot, and 51/2-foot box lengths are offered. In addition, the F-150 SuperCab 5 ½- foot box is a new offering and a full-size pickup truck exclusive.

Two different box styles, Styleside and Flareside, are available.

The Modelrange

F-150 XL

The XL personifies the pickup's role in building America. It is the workhorse truck that gets the job done, and can get down and dirty with hose-out floor functionality. The XL is available in both Regular Cab and SuperCab models with a choice of vinyl or cloth interior.

The Regular Cab configuration is equipped with Ford's new rear access doors, which open up a more spacious area behind the 40/20/40 split-bench seat for stowage. The XL boasts a bold, forthright grille design; tailgate-assist; and larger, standard 17-inch steel wheels.

  Ford New F150
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New features also include standard tilt steering wheel and a center display system in the instrument panel.

F-150 STX

The F-150 STX provides work truck capabilities in a sporty, stylish package. STX, powered by the 4.6-liter Triton™ V-8 engine, is available in Regular Cab or SuperCab body styles and features body-color bumpers and 17-inch sporty cast aluminum wheels.

STX comes equipped with a standard 61/2 -foot Styleside or an optional Flareside box, and the SuperCab model also offers a 51/2 -foot Styleside box option.

Ford New F150
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 Owners of the new STX can opt for an available audiophile sound system with AM/FM radio and 6-disc CD changer with subwoofer.

F-150 XLT

Versatile enough to carry people and cargo, the XLT series is ideal for a wide array of uses - ranging from hauling to recreation. XLT is available in all cab variations and, depending on cab choice, all three Styleside box lengths and Flareside configurations are available.

XLT features an optional Silver two-tone paint finish, unique grille treatment and standard 17-inch cast aluminum wheels.

Premium cloth is featured on the standard 40/20/40 split-bench seat or optional dual captain's chairs, and a chrome instrument panel accents add distinction.

Ford New F150
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  The XLT features Ford's new overhead rail system and foglamps on 4x4 models. For SuperCab and SuperCrew models, XLT's standard second-row power windows are a segment first.

F-150 FX4

The new FX4 is aimed at outdoor enthusiasts who believe four-wheel-drive capability is a critical lifestyle element. It combines off-road capability with a bold and distinctive individual statement. FX4 models are available in Regular Cab, SuperCab and SuperCrew body styles. Customers have a choice of box configurations: 61/2-foot Styleside, 61/2-foot Flareside or the new 51/2-foot Styleside, depending on cab choice. New optional 18-inch machined cast aluminum wheels, body-color bumpers, a distinctive grille and a new available Dark Shadow Gray lower two-tone exterior paint treatment complete the package.

Inside, FX4 has unique "warm steel" accents on the instrument panel, center console, doors and steering wheel. Its aircraft-inspired instrument cluster, "carbon mesh" accents and chrome-ringed air registers further refine the look.

  Ford New F150
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 Optional captain's chairs can be specified in either sporty cloth or sporty leather, and come with a segment-first, flow-through center console with floor shifter.

F-150 Lariat

The ultimate in truck refinement, the F-150 Lariat combines truck toughness and comfort, geared to buyers who view their trucks as a reward for achievement. Lariat owners use their trucks for a multitude of purposes from everyday driving and road trips, to towing boats or travel trailers. Many depend on their trucks for towing but want comfort and refinement. The Lariat features optional premium heated dual power leather captain's chairs with the unique flow-through console and floor shifter or a standard 40/20/40 leather split bench seat.

The instrument panel and center console contain finely crafted stitched surfaces in Medium Pebble or Ebony, augmented by woodgrain touches on the doors and instrument panel center stack. Lariat's instrument cluster also is unique, with cream-colored gauges ringed in chrome to complement the chrome-ringed air registers and chrome door handles.

The steering wheel has built-in controls for key audio and climate control functions. Other special Lariat features include an in-dash message center, electronic automatic temperature control and power-adjustable memory seats and pedals.

  Ford New F150
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 An available Beige lower two-tone paint treatment, chrome bumpers and a unique grille, along with 18-inch bright aluminum wheels accentuate the exterior.

photos: Ford Motor Corp.

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