Related Topics:

© 1998 - 2004 Copyright &

Automotive Intelligence,
All Rights Reserved .
For questions please contact

Ford Motor Company  Aston Martin  Jaguar  Land Rover 
Lincoln  Mercury  Volvo Cars

Ford Frontpage   Ford Automotive Operations   Ford Financial Service Operations  
Ford Management   Ford Manufacturing   Ford Automotive Sales

Ford TH!NK Group: Ford invests in Norwegian Company


Th!nk Car

The TH!NK electric car

TH!NK Electric: Ford invests in Norwegian Company and its acclaimed city car

DETROIT, Mich., January 6, 1999 – Ford Motor Company is taking a major step to jump-start the development of affordable small electric vehicles.

Ford has entered into an agreement to obtain controlling interest in Norwegian-based Pivco Industries, the manufacturer of the two-passenger TH!NK electric city car. TH!NK debuted at the European Electric Vehicle Show in Brussels, Belgium, last October, to widespread acclaim from the automotive and environmental press.

TH!NK is a lightweight, plastic-bodied zero emission vehicle designed for customers who want an environmentally friendly small car for commuting to and around the city.

"The quiet, emission-free TH!NK can meet the needs of urban customers looking for distinctive, earth-friendly transportation," said Jac Nasser, Ford president and chief executive officer. "This car not only will give us immediate access to a whole new market niche, it will provide a wealth of new ideas for us to develop. We are particularly interested in new concepts in the use of plastic body components, as well as low-volume and flexible manufacturing."

Ford will assist Pivco in the introduction of TH!NK in four Nordic countries (Finland, Denmark, Norway and Sweden) before the end of 1999. The company has plans for a further developed TH!NK to be sold in North America in the future. Its potential in other markets will be explored as well.

Pivco has been seeking a global automotive alliance to provide needed capital and a global marketing network.

"Ford's interest in our company is a strong recognition of the Norwegian electric vehicle project," said Jan Otto Ringdal, chairman of Pivco Industries Ltd. "This partnership will make possible a global expansion of a new, clean and purpose-built vehicle for personal mobility in urban areas."

Ford will continue to sell the Ranger EV, an electric-powered compact pickup intended primarily for fleet use.


Homepage  News   Companies  Management  Publications  Events  Careers
  Services  Discussion   Guestbook  Search