- 2000 Copyright &
All Rights Reserved .
For questions please contact
News of August
Group Rolls - Royce Project : F. Fred Fruth appointed General Manager
of Public Relations
Germany - With effect as of 1 July 2000, Friedrich (Fred) Fruth, 53,
has been appointed full-time General Manager of Public Relations for
the Rolls-Royce Project. He reports directly to the Overall Project
Manager, Karl-Heinz Kalbfell, responsible for the BMW Group´s Brand
and Product Strategy.
activities for the takeover of the obverall brand responsibility for
Rolls-Royce by BMW as of 2003 are proceeding according to plan. One of
these activities is to establish all-new Company headquarters in
Goodwood, West Sussex, and to develop an all-new luxury saloon to be
launched in the same year.
has been with BMW since 1980 and was responsible in his last function
for the management of communication strategies with BMW´s international
subsidiaries. He has spent his entire professional career in
international public relations functions in Germany, Austria and Great
Britain, to where he will be returning in the year 2001 following the
establishment of BMW´s new Rolls-Royce Company.
News] [ Companies] [
Management] [ Publications]
[ Events] [ Careers]
[Services] [Discussion] [