|This marks the first time ever the same vehicle
has been honored with both titles. The Ford Focus has been lauded with overwhelming
acclaim for its driving dynamics and spacious interior package.
North American Car of
the Year is considered one of the most prestigious automotive awards. A jury of 47
independent automotive journalists in the United States and Canada selected the Ford
Focus. The Ford Focus was one of three finalists, which included the Lincoln LS and Audi
TT. The North American Car and Truck of the year Awards were created five years ago to
give consumers insight into what the continent's top journalists view as the most
significant cars and trucks of the year.
Focus has already received numerous accolades from automotive journalists around the
world, winning more than 15 major awards. Since its introduction in North America in the
fall, consumers have enthusiastically accepted the vehicle as well, with sales as of Dec.
31, 1999 totaling 55,846 cars. The Ford Focus has been for sale in dealerships since
Strong Youth Appeal
A key customer group for Ford's all-new compact car, is the highly influential Gen X
and Echo Boomer market, according to Bob Rewey, Group Vice President of Marketing, Sales
and Service for Ford Motor Company. "The two key growth markets are Gen X'ers (20-35
years old, 25 million), who are in the market today and Echo Boomers (19 and under, 80
million) who will be entering the new vehicle market in the next two to three years,"
said Rewey. "They will dominate the vehicle market for the next 30 years." Focus
is off to a strong start with youth and early sales results show the 48 percent of buyers
are age 35 and younger, while 26 percent of the buyers are under 25 years of age.
Focus - The Car
While the "image target" is youth, the Focus 3-door coupe, 4-door sedan and
wagon appeal to a tremendously diverse group of buyers of all ages, demographics and
lifestyles. Prices range from $12,280 for the three-door ZX3 hatchback to $15,795 for the
top-of-the-line SE wagon. The Ford Focus is built at the Wayne Assembly Plant (Wayne,
Mich., USA) and the Hermosillo Assembly Plant (Hermosillo, Mexico).
(Jan. 10, 2000)