|To meet increasing demand in 1991, the former
Chrysler Corporation opened a new minivan manufacturing facility in Graz, Austria, with
joint venture partner, Steyr-Daimler-Puch. Since introducing its international version of
the minivan, the company has sold more than 400,000 Chrysler minivans outside of North
"Without question, the minivan's versatility and flexibility translates
easily into any language in a variety of countries throughout the world," said
Richard A. Winter, Director of International Product Planning, DaimlerChrysler. "We
will continue our strategy of expanding into major markets and establishing a solid
reputation with our core products including minivans."
In Europe, the entire minivan segment has more than doubled to 400,000 units this year
from 175,000 units in 1996. Armed with a new minivan, Chrysler expects to get a greater
piece of the pie. Chrysler sells approximately 50,000 minivans in Europe every year.
Chrysler Voyager competes against MPVs from Europe including Volkswagen Sharan, Ford
Galaxy and Renault Espace. In Africa, the Middle East, South America, and Asia Pacific,
Chrysler sells approximately 10,000 minivans per year.
Internationally, the minivan is strongly associated with Chrysler. Chrysler Voyager has
the highest image and aspiration level in the segment and sells to the most upscale
customers. Unlike customers in North America, international customers prefer
standard-wheelbase over extended-wheelbase to address parking and garageability concerns.
Extended-wheelbase vehicles are typically purchased by the most affluent customers or by
Production for the international version of Chrysler Voyager will begin in January 2001
at DaimlerChrysler's manufacturing facility in Graz, Austria.
(Jan. 10, 2000)