ALCHEMY TO LAUNCH THE MG CAR COMPANY
Alchemy Partners is pleased to announce the impending launch of the MG Car Company
following today's outline agreement with BMW to acquire Rover Group.
The new company will continue with Rover's current model range of the 25, 45, 75 and
"Old Mini" and will provide ongoing service to Rover's customers.
The new company will focus on developing a state of the art British built product range
worthy of the sporting heritage of the MG name. The product will use the latest
developments in composites and aluminum body technology and will appeal to the motoring
enthusiast well versed in the history of the marque going back to the former Morris
Garages which started modifying standard Morris Cowleys in 1922.
The MG Car Company will be synonymous with British technology and manufacturing know
how at its best, producing cars which are sought after in the medium volume segment of the
market. The new company will be a responsible custodian of the MG brand and the entire
current Rover model range investing in and taking its products to new levels of
It is expected that the MG Car Company will employ a significant workforce and will
rapidly develop into a selfstanding highly viable British car manufacturer.