Auburn Hills, Mich. - Chrysler will set loose
its first 100 orange Prowlers just in time for Halloween. Production for
2001 Orange Prowlers begins October 23, with these head-turning
roadsters beginning to arrive in Chrysler/Plymouth/Jeep® dealerships
later this month.
"Prowler screams for high-impact colors
like Prowler Orange," said Trevor Creed, Senior Vice President -
Design for DaimlerChrysler Corp. "Complementing Prowler's unique
design, this copper metallic orange is striking and another great
addition to Prowler's paint palette."
The manufacturer's suggested retail price (MSRP)
for an Orange Prowler is $45,000. In addition, Prowler Orange trailers
will be available through Mopar, the Chrysler Group's original equipment
parts division, at a manufacturer's suggested retail price of $5,075.
Through September of 2000, more than 6,300
Prowlers have been sold in North America. Of those Prowlers sold, 1,839
were black, 1,385 were red, 1,354 were purple, 959 were yellow, 688 were
silver, and 100 were black/red two-tone.
When the Plymouth brand is discontinued after
2001 model year, Prowler will continue to be manufactured and sold
through North American Chrysler/Plymouth/Jeep® dealerships. Beginning
in January of 2001, Prowler will be branded as a Chrysler.
Visually, Prowler pays tribute to the rolling
art of hot rods. Prowler also embodies some of the most advanced
technology and materials and has the distinction of being North
America's most aluminum-intensive vehicle.
It was only a few years ago that the idea of
mass producing a factory hot rod seemed too radical of a concept for any
major automaker to undertake. Since then, however, the Chrysler Group's
concept-to-reality roadster has cruised into the hearts and garages of
passionate automotive enthusiasts in North America.
Prowler first appeared as a concept car at the
1993 North American International Auto Show in Detroit. Favorable
response prompted the former Chrysler Corporation to unveil a production
version of Prowler at the 1996 North American International Auto Show.
Prowler production began in July of 1997 as a 1997 model.
An average of 14 Prowlers are manufactured daily
at Conner Avenue Assembly Plant in Detroit and are built alongside the
Dodge Viper production line.