"We see this agency
selection as an opportunity to stretch creatively, to look for new ideas
and a fresh approach on how to target our customers," said John G.
Middlebrook, GM vice president and general manager, vehicle brand
marketing and corporate advertising. "Great advertising is going to
help us build this great brand."
"Our decision was very difficult because each of the agencies in
contention had excellent credentials and presentations. As we build the
HUMMER portfolio, it is critical that we hire an agency that will
develop a unique campaign that reflects our brand image," said
Michael C. DiGiovanni, HUMMER marketing director. "Modernista!
clearly understands our brand essence as well as our products, the
HUMMER H1 and H2."