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Toyota : European Sales 2003
In 2003, Toyota also produced 465,946 cars, 430,919 engines and 117,140 transmissions at its plants in the U.K., France, Turkey and Poland. For 2004, Toyota has set the challenging target of selling 850,000 Toyota and Lexus vehicles in Europe. The Toyota Yaris sold an all-time record of 216,453 units in 2003 - its fifth consecutive year of record sales - with a rise of 2% over 2002. Toyota's widely-acclaimed RAV4 also achieved record sales, with 105,076 units sold - a 10% increase over 2002. The RAV4 is the continent's best-selling Sport Utility Vehicle. Toyota's legendary Land Cruiser also achieved record sales in 2003, selling 38,495 units, or an impressive 122% over 2002. And in 2003, sales of the Toyota Corolla (including the Corolla Verso) reached 221,503 units. Meanwhile, the Lexus RX300 luxury SUV achieved a new annual sales record, with 9,440 units, or 58% higher than last year. With an all-time sales record of 133,776 units (+2%), the U.K. was Toyota's largest market in Europe in 2003. Italy was second-largest, with an all-time sales record of 125,369 units (+3%), while Germany was third-largest (106,056 units, +2%). France (73,319 units, +8%) and Spain (43,898 units, +37%) also enjoyed all-time sales records and were, respectively, Toyota's fourth- and fifth-largest markets. All-time annual sales records were also achieved in: Poland (36,088 units, +52%), Russia (25,110 units, +211%), Hungary (12,145 units, +21%), and the Czech Republic (6,406 units, 26%). Toyota's reputation for superior quality was confirmed in 2003, when Toyota and Lexus cars won the top spots customer satisfaction surveys of car owners in the U.K. and Germany by market research firm J.D. Power. "In 2004, we look forward to building on what was our seventh consecutive year of record sales. We will continue to expand and develop our environmental technologies with the European launch of the second-generation Toyota Prius hybrid car early this year and the revolutionary Toyota D-CAT system which helps 'clean up' diesel emissions," said Dr. Takis Athanasopoulos, Chief Operating Officer of Toyota Motor Marketing Europe (TMME). "Toyota believes that thanks to an even stronger retailer network and an ever-improving model line-up, it can continue to successfully satisfy the tastes of Europe's diverse and demanding customers," Dr. Athanasopoulos concluded. source: Toyota
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