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[Rover.Production.&.Sales.Figures] MG Rover: Longbridge Visitor Center Royal opening of visitor centre marks £8 million redevelopment of Longbridge into MG Rover headquarters HRH The Princess Royal, 30 January, officially opened the newly refurbished visitor's centre and showroom at MG Rover Group. The Royal visit celebrates the completion of an £8 million redevelopment of the Longbridge manufacturing operations into the headquarters of MG Rover.
The building has had many uses since it was built in 1962. It has been a mini tractor showroom, a quality operations centre, a commercial vehicle showroom and a storage area. The multi-million pound investment at Longbridge has seen the building restored to its former glory. Longbridge has been completely re-modelled with new lighting, flags, fencing and trees. Buildings have also been restored. There is now a new quality and analysis centre, test track, a new sales and marketing office complex and product development centre. During the visit Her Royal Highness was presented with a bouquet by Verona Smith, receptionist at the new visitor centre, she then took time to meet with members of the workforce, prior to officially unveiling a plaque to commemorate the event. She also visited the new quality and analysis centre.
His Royal Highness, The Duke of Edinburgh was very impressed with the company when he visited last year - we are delighted that the Princess Royal agreed to officially open this important building." The Showroom and Visitor's Centre was commissioned in the 1960s by Tony Ball, Commercial (Vans) Sales Director and father to singer Michael Ball, as a showroom for the sale of commercial vehicles. The building will be used as a reception for visitors and a showroom for the full MG Rover product range. As the centre is further developed it will incorporate an employee sales office and a shop for our increasingly broad range of merchandising. The centre is the perfect venue for the handover of some of the company's exciting and exclusive Ultimate products. 21 March, 2002 [Homepage] [
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