News of November 28, 2001
2003 Lincoln Town Car Unveiled At Henry Ford's Fairlane Estate
Lincoln Town Car 2003
DEARBORN – Ford Motor Company Chief Operating Officer Nick Scheele and newly appointed Lincoln Mercury President Brian Kelley tonight unveiled the 2003 Lincoln Town Car – the first of three all-new or significantly freshened Lincoln models that will debut this summer – at Fairlane, the historic Henry Ford estate on the Rouge River.
The Town Car’s design, package and functional attributes all are improved: The exterior design is more formal, trunk stowage is improved, the cabin is quieter and more refined, and it has a wealth of new comfort and convenience features. A new frame, steering, brakes and front suspension significantly improve ride and handling. The new frame and new features such as dual-stage front airbags are expected to help Town Car earn quadruple five-star ratings in U.S. government crash tests.
“The Town Car has been Lincoln’s bedrock,” Scheele says. “Its abiding strength, together with the success of the Navigator and LS in attracting a new and broad range of customers to the brand, has given the company the confidence to invest in a long-term growth strategy for Lincoln.”
Town Car customers are extremely loyal – almost 60 percent are repeat buyers; 65 percent of them say they don’t even consider another vehicle. This record complements Lincoln’s newer products. Nearly 70 percent of LS customers and 60 percent of Navigator customers are new to the Lincoln brand.
“The new Town Car marks the beginning of a major product initiative for Lincoln,” says Kelley. “In addition to the new Town Car, the 2003 model year will see the launch of the all-new Lincoln Aviator and a major step forward in the comfort, refinement and sophistication of the Navigator.”
The 2003 Lincoln Navigator will be unveiled at the 2002 Los Angeles Auto Show in early January, and the all-new 2003 Lincoln Aviator, a mid-size luxury sport utility vehicle, will be unveiled at the 2002 New York Auto Show in late March. Both vehicles, together with Town Car, will be available in Lincoln showrooms in summer 2002. Pricing for all three will be announced closer to launch.
The Los Angeles Auto Show also will see the debut of a new Lincoln Continental concept car that will advance the design philosophy introduced by last year’s Lincoln MK 9 concept to its purest, most refined expression.
The new Lincoln Town Car will be built in Wixom, Mich.
(Nov. 26, 2001)