June 18, 2003
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Cadillac Engineering Excellence: Integrated Team To Raise Standards At
WARREN, Mich. - General
Motors is launching a new engineering initiative aimed at achieving
industry-leading standards of quality and prestige in its premium luxury
Excellence" initiative brings together a select team of engineers
focused on enhancing GM's premium design and engineering practices to
deliver uncompromised quality, breakthrough design, value-added product
innovations and safety features, superior performance and a personalized
"When we studied the
unique demands of the luxury segment looking for ways to make our best
practices even better, the logic of adding a small, dedicated engineering
team became clear," said Jim Queen, vice president of GM North
American Engineering. "We believe this is the most effective and
efficient strategy to accomplish our mission to return Cadillac to the
standard of the world and to continuously raise the overall quality of our
Supported by engineering
facilities at the GM Technical Center in Warren and Milford Proving
Ground, the team will establish an enhanced vehicle development process (VDP)
and sovereign list of materials and specifications for the execution of
future Cadillac products.
While specifically aimed at
future Cadillac products, the benefits of this approach will resonate
throughout GM's portfolio. Refinements at this level will give rise to new
technologies that can be quickly implemented across different platforms
and vehicle architectures.
The Cadillac Excellence team
of about 100 engineers is highly focused on key systems for maximum
impact. The group is led by a seasoned management team headed by Denny
Mooney, executive director of GM Vehicle Integration.