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Porsche Reports Decrease in North
American Customer Deliveries in the 2008 Calendar Year
Stuttgart - Deliveries to
customers in North America in the 2008 calendar year by Dr. Ing.
h.c. F. Porsche AG, Stuttgart, amounted to a total of 27,717
units. Out of this overall figure, the USA accounted for 26,035
cars, Canada for 1,682. Compared with the previous year with
record sales of 36,680 units, this represents a decrease by 24
per cent in terms of volume.
Particularly the 911 and Boxster
sports cars were affected by this drop in sales, with customer
deliveries decreasing in each case by about one-third. Apart
from the US economic crisis, the changeover to new models in
both model series was responsible for the decrease in sales.
While the new generation of the 911 has been introduced into the
market in the meantime, the new Boxster and Cayman mid-engine
models are still awaiting introduction in March 2009.
By contrast, the Cayenne model
series, down by 11 per cent, remained remarkably strong in the
difficult market environment.
The first signs of stabilisation
in sales in December 2008 provide good news from the perspective
of the Stuttgart-based sports car manufacturer: Sales in the
last month of 2008 in North America amounted to 2,249 units,
with 2,154 units in the USA and 95 cars in Canada.
still represents a decrease by 25 per cent compared with the
same month a year before, these figures offer reason for hope
compared with the far weaker figures in previous months.
Porsche’s best seller in December
2008 was the Cayenne accounting for 917 units sold, representing
a decrease by 30 per cent. Customer deliveries of the 911 model
series accounted for 645 units, down by 26 per cent. The number
of mid-engine Boxster and Caymen sports cars delivered to
customers was down by 16 per cent to 687 units, the Cayman and
Cayman S accounting for a total of 328 units sold.
(Jan 02, 2009)