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April 09, 2003
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This Week:

• Saturn Unveils Performance-Tuned VUE Red Line

• Jürgen E. Schrempp at the Annual Meeting: DaimlerChrysler Stands by Its Earnings Target for 2003

• Remote Control Steering Available On MINI

• Renault and Volvo Cars strengthen commercial partnership in the Nordic markets

• Toyota Announces New Management System, Appoints Two Americans As Managing Officers

• Topping Ceremony of the TPCA JV Plant Celebrated in Kolín, Czech Republic

• Mercedes-Benz Credit and Mercedes-Benz USA Move to Strengthen Brand with an Integrated Market Approach

• Ford To Open New SGI® Reality Centre® At Its Dunton Design Studio In Essex

• Porsche 911 is the sports car with the most stable value

• Renault SCÉNIC II - Innovative, compact and dynamic Design

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Remote Control Steering Available On MINI

Photo: BMW/MINI

Woodcliff Lake, New Jersey - MINI is well known for packaging high-technology into a small space and its latest innovation, MINI Remote Steering (tm), takes ease of ownership to new levels. With MINI Remote Steering (tm), MINI has produced the world's first commercially-available full-sized remote control car. Based on the proven 'Tamiyah-hah' model racing technology, the new system allows MINI owners to remotely operate their cars up to a distance of 150 feet. Now, avoiding the rain is simple. Thanks to Remote Steering, MINI comes right to your door. This system provides a number of benefits. For example, it allows owners to arrive at their favorite restaurant, be seated at their table and then remotely park their car in the street outside. Furthermore, an apartment dweller in Manhattan can remotely bring their car up from the basement garage and position it on the street, ready to go.

Opposition to the new system has been voiced however. Valet Parker's union president 'Scratch' N'Dentem said; 'Hey, we loved driving this thing and now it looks like we're out of a job...whaddya gonna do? ' he opined. MINI Remote Steeringtm, is now also likely to give street racing a whole new perspective as tuners abandon their hot rods in favor of playing with their hand-held.

MINI spokesperson, Donna Fallforit said 'Clearly this once again highlights MINI as a high technology product. We have thoroughly trialed this new system and apart from the occasional interference with light aircraft and TV remotes, we are happy with it. Pricing is not set, but we think it'll be a winner, especially on a day like today."

(April 1, 2003)