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April 20, 2005
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Mazda Motor Europe: Fiscal Year, First Quarter Calendar Year Sales Strong

Mazda3 sedan

Photo: Mazda

  • Sales for fiscal year up 9 percent versus last year

  • Strong first quarter calendar year sales volume

  • Russia sets single month record in March

  • Austrian export markets, Italy and Spain set March records

  • Mazda3 sales up 44 percent in March

Leverkusen - Mazda Motor Europe finished out an outstanding fiscal year (FY) in March with a projected volume of 272,608 units and sales up 9 percent versus the last FY, the best result in more than a decade.

 

All markets contributed to these excellent FY results, with numerous markets achieving double-digit growth or better. Russia led the way with over 1000 percent growth over the last FY. In Greece sales were up 45 percent, in Italy sales rose by 34 percent, in Spain 28 percent and in France 23 percent. Excellent FY results were also achieved in Denmark with sales up 18 percent, in the UK by 16 percent, in Portugal 10 percent and Austria (including South East European markets) by 2 percent compared to the last FY. Strong sales during the first quarter of the current calendar year also contributed to these results, with 71,569 units sold and double-digit sales increases in 7 countries.

In March, four markets achieved double or triple-digit growth. Russia set a record for single month volume, with sales up 219 percent over last March and a projected market share of 3.8 percent. March was Russia's 27th consecutive month of double-digit growth or better. News was also good in Italy and Spain for Mazda, with both markets setting March records for volume. In the Austrian export markets (Hungary, Croatia, Slovenia, Bosnia, Romania, Serbia and Montenegro, Bulgaria, Macedonia) sales were up by a total of 30 percent, also a March record.

Other markets earning special mention for their March results include Greece, where sales rose by 25 percent, the 24th consecutive month of double-digit growth for the Mazda brand there. Sales were also brisk in France, up 9 percent and in the UK, with sales up 8 percent over last March. Volume in the UK was outstanding and represented nearly a third of Mazda Motor Europe's total volume for the month. In Germany, March sales represented 27 percent of all sales in Europe as Mazda achieved a projected market share of 2.3 percent.

Mazda3 had its best month since launch in March, with 12,048 units sold. This result tops its predecessor's (Mazda 323) best single month for volume by well over 400 units and translates into a projected segment share of 3.2 percent. Mazda's B-Series pickup continued to sell well last month, with volume up 24 percent compared to last March. Mazda MX-5 captured 8 percent and Mazda RX-8 11 percent of the sports non-premium segment, giving Mazda 19 percent of this segment in March.

(April 13, 2005)


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