Ford IOSIS Concept Car Selected for Villa
D'Este Concorso D'Eleganza in Italy
The Ford iosis concept car, which made
its debut at the 2005 Frankfurt Motor Show as the definition of
the company's dramatic "kinetic design" form language, has been
selected as one of the finalists in the Concept Cars and
Prototypes class at the prestigious Concorso d'Eleganza Villa
d'Este in Italy.
The 2007 event takes place at the Grand Hotel
Villa d'Este in Cernobbio, Italy between April 20 and 22. During the
three day event, thirteen concept cars will be on display to visiting
members of the public who will be able to vote for their favourite in a
secret ballot at the Villa d'Erba on Sunday, April 22. The event is
expected to attract around four thousand visitors.
The organising committee selected Ford iosis
for its innovative impact on automotive design. Iosis preceded a range
of new Ford's products which include elements of "kinetic design" form
language. These products are receiving very positive comments from
customers and the media within Europe and elsewhere.
.
The first Ford production model that expresses
the 'energy in motion' philosophy of the company's dynamic new 'kinetic
design' form language is the bold and sporty Ford S-MAX, which is Car of
the Year 2007.
Together with "kinetic design" Ford has
introduced a new brand philosophy of "Feel+" which is designed to
highlight the new energy and emotion of Ford's latest vehicle offerings,
including the all-new Ford Mondeo.
"Feel+" is more than an advertising strapline,
however, and represents a new way of thinking inside Ford for
its latest products.
With the emphasis on driving pleasure, high quality interiors,
reliability and affordability, Ford is stepping up its delivery of new
exciting products to its customers around the world.
Stefan Lamm, Ford of Europe's head of Exterior
Design said: "The iosis is a benchmark concept vehicle for us, as it
represents the purest expression of our "kinetic design" form language,
representing energy in motion. Iosis also signalled the design future
for Ford of Europe production models - a future that is now being
realised with the Ford S-MAX, Car of the Year 2007, and the all-new
Mondeo, which provided the initial inspiration for this concept. We are
delighted that the organisers have selected iosis to be a competitor at
this event."
