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December 2013
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All-new Mustang Ford is named ‘OFFICIAL
CAR’ of 2014 International CES
DEARBORN, MICH. - Advanced driver-assist features, technology to
personalize the driving experience and performance improvement
applications mark some of the innovations for all-new Mustang Ford to
showcase all-new Mustang and announce its new technology features to
open the 2014 International CES® Tuesday, Jan. 7.
The most technologically advanced version of Ford’s iconic pony car will
take center stage at the 2014 International CES® as the all-new Mustang
is recognized as “Official Car” of the world’s largest hands-on showcase
of emerging innovation. 2014 International CES will be held Jan. 7-10,
2014, in Las Vegas; the show is owned and produced by the Consumer
Electronics Association®.
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“Mustang has always been more than just a
car, as it reminds us of the freedom and joy that comes from
traveling the open road,” said Jim Farley, executive vice
president, Ford global marketing, sales and service and Lincoln.
“With world-class performance and innovative technologies
wrapped in a sleek design, the all-new Ford Mustang puts you in
control of the driving experience that suits you best.”
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As Official Car of the 2014 CES, a Mustang
fastback will be prominently displayed in the Grand Lobby of the Las
Vegas Convention Center. In addition, Ford will feature the Mustang
convertible in its main display area in the North Hall. Ford will host a
press conference to debut the new Mustang to the CES audience and to
announce new technology features at the show’s opening on Tuesday, Jan.
7.
“It is very exciting to see an iconic American car like Mustang equipped
with state-of-the-art technology,” said Gary Shapiro, president and CEO,
CEA. “Automobiles are rapidly becoming mobile technology platforms as
consumers demand connectivity along with efficiency and performance in
their vehicles.
“With features like upgraded SYNC, Ford automobiles are built with
cutting-edge technology that can make driving safer and more enjoyable.
We are overjoyed to see Ford return to our show and to have the new
Mustang as Official Car of the 2014 CES.”
Smarter than your average pony Delivering a great driving experience is
all about keeping the driver in control. In addition to the fundamentals
of proper seating, control today also means making technology available
to enhance the drive – whether it’s a daily commute, extended road trip
or weekend track day.
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Rather than having to settle for a one-size-fits-all technology
solution, Mustang drivers will have the ability to tune their individual
car to their driving style and road conditions. With available
Selectable Drive Modes, the driver can quickly adjust steering effort,
throttle response, shift control and stability control settings by
toggling between normal, snow-wet, sport and track modes.
In
addition to the four preset modes, drivers can fine-tune the steering
effort separately with standard, comfort and sport settings. The new
Ford stability control system can also be set to a less intrusive sport
mode or turned off entirely for track use.
The all-new 2015 Ford Mustang goes on sale in North America during the
fall of 2014.
Photo: Ford
(Dec. 16, 2013)
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