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Toyota
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Toyota Highlander Hybrid

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Toyota Motor Sales, U.S.A., Inc., will debut the Highlander hybrid midsize sport utility vehicle (SUV) and an all new full-size pick-up truck concept at a press conference at the 2004 North American International Auto Show in Detroit.

The Highlander hybrid will join the popular Prius sedan as the second vehicle in the Toyota Division model lineup to feature Hybrid Synergy Drive. The Highlander gas-electric hybrid will launch in late 2004. The new full-size pick-up concept will offer a glimpse into the future direction of Toyota trucks.
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Toyota FTX Concept

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The FTX concept was developed by the TMS Advanced Product Strategy Group and Calty, Toyota’s North American-based, research and design center located in Newport Beach, Calif. The truck was designed to provide a hingt to the direction in size and styling of future Toyota full-size pickups. The team was assigned to explore the future possibilities of Toyota truck DNA by developing a truck concept with a double-duty personality and a trace of Land Cruiser heritage that advances the mainstream American truck to the next level.

... see report
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Scion
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Scion 2005 tC Sports Coupe

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Scion, the new marque from Toyota Motor Sales, U.S.A., Inc., will stage the world premier of the Scion tC sports coupe at a press conference at the 2004 North American International Auto Show in Detroit.

Sales of the tC, designed specifically for the U.S. market, will begin in June 2004 and will coincide with the national launch of the Scion brand.
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Lexus
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The HPX Concept

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Known as the HPX, or High Performance Crossover, the vehicle combines the versatility of a luxury utility vehicle and the performance of a sports sedan in a sleek and stylish package.  The HPX concept was initiated and designed by Calty Design Research, Inc., Toyota’s California-based design center in Newport Beach.

The HPX concept also serves as the first expression of a new Lexus design philosophy. This design philosophy is not a strict formula that will be used to calculate new forms and styles for Lexus. Rather, it is an idea that will be adapted in many forms to inject more passion into the Lexus line-up. The HPX incorporates key characteristics representative of the new approach that includes innovation, confidence, dynamic posture, intriguing elegance and the infusion of technology. 
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