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February 26, 2003
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This Week:

• Fiat premiers with two models at the Geneva Auto Show

• New Beetle Cabriolet launches the 2003 open-air season on 21st February

• All-New Ford Focus C-MAX And FUSION + at the Geneva Auto Show

• Valmet Automotive presents the Thunderbird Retractable Glass Roof Concept Car

• World premieres in four Mercedes-Benz model series at the Geneva Auto Show

• Alfa Romeo returns to the International Geneva Motor Show with three world premières

• General Motors Announces Opening Of Technical Centre

• Toyota to Introduce Lexus Brand and Revise Sales Network in Japan

• Peugeot 307 to be Built in Argentina in 2004

• Renault Twingo Oasis limited edition

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Alfa Romeo returns to the International Geneva Motor Show with three world premières

Alfa Romeo Spider

Photo: Alfa Romeo/Fiat

Turin - 'Beauty is not enough' is the underlying concept of Alfa Romeo's new communications strategy. The slogan stresses the importance of substance over form. Alfa customers are initially attracted by the Italian styling and good looks but once they have tried our cars, they appreciate their handling and discover their fantastic engineering. Alfa Romeos are famous not just for their sporting elegance and Italian styling but also for their technological innovation and the unparalleled driving satisfaction they offer on any type of road, in any situation and at any time. This is proven yet again by the host of major new attractions on show in Geneva. The world première of the Alfa GT Coupé takes pride of place on the stand. The model was created in conjunction with Bertone and offers original styling and exhilarating performance. It also represents a brand new concept of sportiness that combines comfort and elegance.

The spotlights will also be on another world first: the new Alfa Spider and Alfa GTV, now with a brand new look and a revised specifications and power units. These models have always evoked the satisfaction of travel with a sporty or elegant flavour and their appeal remains evergreen.

The third attraction on the Alfa Romeo stand is Concept X, an innovative motoring concept that is a fusion of different vehicle types. The model combines the off-road performance of an SUV (Sport Utility Vehicle) with the dynamic features of an Alfa Romeo saloon while also offering a versatile and functional passenger compartment.

(Feb 21, 2003)